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A Realtor's Playbook for Creating Facebook Lead Ads

rpr playbook creating facebook lead ads 1Today, more than 80 percent of Internet users are active on Facebook. As the world's most popular sharing medium, the social media giant reaches all ages, genders, lifestyles and geographic regions, making it more inclusive than any purchased client list, according to The Real Estate Agent's Guide to SocialThe Real Estate Agent's Guide to Social by Better Homes and Gardens Real Estate LLC.

Moreover, the audiences an agent can reach by way of Facebook are considered willing participants—in this case, buyers, sellers, and fence sitters who eagerly await informative posts about their community—presenting a perfect opportunity for REALTORS who aim to build their businesses (lead generation) through relationship building.

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