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Sign into your accountBlow Away Your Broker Profit Goals
April 22 2016
MLS data can make a lot of the systems in a brokerage work more smoothly and can create new ways to serve the needs of your clients while helping your brokerage be more competitive.
I have been working a lot recently with brokers who are finding new ways to provide better service to their agents, sellers and home buyers by integrating their systems with MLS data in new and meaningful ways.
Here are five benefits of integrating your systems with MLS data and how they can help your business be more profitable.
1. More Traffic to Your Website
Today, every MLS is REQUIRED to offer you SOLDs in your IDX feed if you so choose. Why can SOLDs be a benefit? First, they can make your site more competitive with the depth of content offered on third party sites. Second, it can give consumers a reason to engage earlier on your site while they're in the early research phases of their search. It can also help engage potential sellers looking to see how much their home is worth in today's market.
2. Improve Professionalism
Today, many of the online transaction management companies out there like DocuSign, Form Simplicity, zipLogix and others have easy ways to populate forms with live MLS data. The data then passes through to all of the documents that will be used in the transaction, eliminating the need for redundant data entry which inevitably leads to mistakes. A lack of attention to detail is one of the things that consumers complain about most. This is a great way to eliminate that problem.