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Sign into your accountMaking a Facebook Page Effective for Your Business
December 12 2011
This article, written by Natalie Carn, appeared originally on the BoomTown blog.
By now you’ve probably heard about this little thing called Facebook. More and more companies are turning to Facebook (and social media in general) to generate brand awareness and increase their customer base. The real estate industry has jumped on board as well, but too frequently real estate agents are diving in head first without thinking through some critical first steps.
Before you create your page think about what your audience really wants to hear from you. Chances are they don’t just want a sales pitch. Follow these tips and you’ll be well on your way to building a more effective Facebook page.
First, define your strategy.
Facebook is not a one-way street. Don’t make your page all about you. Instead, use it as a way to engage your audience. You should know the story you want to tell, your brand image, and most importantly the goals for your page. Does it really make the most sense to focus purely on the number of “likes” you get? Probably not. A group of 300 active and energetic fans is better than 10,000 fans who never engage with you.