RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountWhat is a real estate client really worth to you? (Hint: it’s more than you think!)
June 05 2016
As a real estate agent, you get paid by commission. This commission is the culmination of a lot of hard work: marketing your business, securing the client, promoting the property, negotiating the sale. So it stands to reason that you would put a value on that client equal to the commission you earned on the transaction, right?
Wrong.
Your client is worth more to you than that. Because the value of that client shouldn't be based on one transaction. It should be based on the relationship you have going forward, over its lifetime.
The Lifetime Value of a Client (LTV) is a real, calculable figure that takes into consideration several factors:
- Age of your client
- Average years in a home
- Repeat business
- Referrals