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Sign into your account2015 Trends You Should Adopt to Ensure a Successful 2016
December 23 2015
2015 has been a crazy year full of excitement, change, and opportunity for the real estate industry. 2016 promises to be provide more of the same; I want to dedicate some time to this year's highlights (in no particular order) and how you can leverage them in 2016.
#1: Global real estate – Expanding your business internationally
I've been writing a lot about this lately and I hope you see its importance. If you're not plugged in to the global real estate reality, you're missing opportunities...a lot of opportunities. This doesn't just mean plugging into a global agent or broker network, it means translating marketing materials into multi-lingual websites and brochures, having multi-cultural and multi-lingual agents, and understanding the nuances of how people in different parts of the world do business.
Again, even in global cities, there are those that have not embraced this concept. It's even worse in not so global cities where this phenomenon has quietly taken hold. Be a leader, embrace the global real estate opportunity and you will develop a huge advantage in your market.
#2: The sharing economy
Having just an office is not enough. Having a great website is not enough. Having an MLS is not enough either. But having global connections is a strategic advantage for real estate professionals. Why wouldn't you give motivated agents more ways to make money?