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Sign into your accountSEO and Marketing Tips From the Pros - Part 1
August 14 2014
Search Engine Optimization
It takes a lot of work – The days of building a website and thinking that you are going to get great leads from it, without doing anything else, are over. If you want to drive leads into your business from the web, you need to commit a significant amount of energy to its success.
It requires an investment – SEO and PPC (pay-per-click) are not cheap, whether you do it all in-house or whether you pay someone to help manage the process for you. When you do it well, be assured, it will pay for itself many times over. If you are serious about building online leads, SEO and PPC should be line items in your budget every month.
Good SEO is way more than your website – Look at any of the true SEO kings and queens and you will see certain things they all have in common. They have a broad marketing strategy, with multiple nets into their market to capture attention, brand recognition and leads.
- They almost always have professional help with SEO and/or PPC
- They put out great content, all the time.
- The content is meaningful and truly helpful.
- They blog and use social media to increase the readership and they build their online authority by being referenced by other reputable sites.
- They also build real connections in their communities in addition to online connections. Each helps to support the other.
These connections don't just happen. Look behind these success stories and you will see well thought out strategies that work hand in hand with their website strategy.