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Sign into your account5 Ways Your Local Landing Pages Can Boost SEO
August 21 2015
With more than 92 percent of buyers using the internet in some way during their home search process, thinking through your real estate SEO search strategy is critical for success. To begin mastering SEO, check out these five ways local landing pages can boost SEO:
Enhancing your Keyword Strategy
Local landing pages can help reinforce geographic keywords (keywords based on location). What that means is when someone searches "insurance" or "home insurance" along with a geography like city (Phoenix), state (Minnesota) or neighborhood (Upper West Side), your brand will move up higher in the search engine because of all the local pages you've created.
As you build out localized landing pages, you can reinforce and replicate those geographic keywords on potentially million of pages. They'll be in titles, descriptors, and throughout the copy on the page.
Even if you're a national property insurance company, your local knowledge and presence will come through in online searches.
Providing Substantive, Unique Content
Pages with duplicate or static content don't help your site in search results. Search engines reward those sites with unique copy. If you have pages tied to your domain that contain locally relevant content, it will help your brand rank higher in search results.
Local landing pages can display that unique content that helps your brand rank higher in major search engines.