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Sign into your accountSEO and Marketing Tips From the Pros - Part 3
August 20 2014
This is the third article in a series on the value of SEO (read Part 1 and Part 2). Today, we're continuing the series with the second of three case studies that explores how top performing brokers leverage SEO for success in real estate.
LIV Real Estate
Sheldon Johnston – Broker/Owner
Sara Mac Lennan – Director of Marketing
Edmonton, AB
http://www.edmontonrealestate.pro
http://www.livrealestate.ca
This Edmonton, Alberta company was founded in 1975 by Ken Johnston as a small family owned and operated real estate firm. By 1985, the brokerage had grown to become one of the largest independent real estate brokerages in Edmonton.
In 1993, headed by Ken's son Sheldon Johnston, the firm joined an international franchise, a relationship that lasted nearly 20 years. In 2005, Sara MacLennan joined the team to establish the brokerage's online marketing and is now the firm's marketing director. In 2012, the franchised brand was no longer a good fit for the personality of the brokerage. So Sheldon and Sara repositioned the firm, developed its brand strategy, and created its new identity: Liv Real Estate.
People Are The Brand
Sheldon and Sara love living in Edmonton and feel one of the reasons Liv Real Estate is so successful is because they truly embrace the great changes they see in their city. They feel that energy and spirit is very similar to their company. Sara explained, "The way I see it, every person in our company is an extension of our brand. We recruit agents that share the same values and come to work with the same energy and enthusiasm that Sheldon and I have. It's contagious."
When I visited the Liv Real Estate website, I actually commented to Sara on their agents and the fact that the team looks so energized and happy. You can definitely feel the vibe on their website, which is a great marketing tool.