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Sign into your accountStrategic rollout fuels RE/MAX Ability Plus DocuSign success
November 02 2016
Jennie Franklin knew her brokerage needed a way to help agents improve transaction speed, increase efficiency in day-to-day operations, and decrease the cost and problems associated with paper processes.
"We already had a paperless solution in place that wasn't working very well for us," said Franklin, Director of Operations for RE/MAX Ability Plus in Indianapolis. "We were constantly being backlogged because there was still a lot of paperwork being turned in by the agent. We needed something much more functional."
DocuSign's eSignature and Transaction Room capabilities were precisely what the brokerage was looking for.
At the time RE/MAX Ability Plus made the switch, Franklin had already been using DocuSign for five years. She knew that once the brokerage's 150 agents saw everything DocuSign could help them do, they'd quickly understand the benefits.
"I have a goal of 100 percent adoption of DocuSign in the office because I feel so strongly about it being such a great tool," Franklin said. "As agents start to see it, they say, 'I need to get on board with this.'"
As with any new program, and a sales force the size of RE/MAX Ability Plus, the key to success was a carefully planned rollout strategy. That meant talking to agents and finding out precisely what they needed the platform to do – and then delivering a system that met those needs.