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Sold and Pending Results in IDX Searches?

January 23 2014

home search manyDepending on your IDX solution, in your settings you can specify which properties will be displayed by default in searches--like Active, Conditional, Pending, and Sold.

The Con:

Unless you're doing a CMA, which means you can look up the sold properties to make that happen, let's talk about why you do not want to allow default display of sold properties in your searches.

Your prospective buyer is searching for a home, and they have a set of criteria, including features, areas and price range. Can they buy a home that just sold? Silly question, as we know they can't. Why would we want them wandering through sold properties matching their criteria? While we want them comparing active properties that meet their criteria, comparing active homes to ones already sold can bring problems:

  • "This home that just sold was priced lower, but has larger rooms than the ones I'm seeing for sale."
  • "Why can't we find an active listing just like this one that sold last month?"
  • "Three of these homes that sold three months ago were all priced lower, so maybe we can make a really low offer on the active home we like best."

We can readily see that they're using old information to make negative comparisons to the current market and homes available to them.

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