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Sign into your account5 Tips for Getting Started in Luxury Homes
June 09 2016
At 19, Jim Remley listed over 150 properties in a 12-month period and was listed in the top 1 percent of REALTORS® nationwide. Today, he is author of three books, the Principal Broker/Sales Manager at his agency, and an accredited Luxury Home Specialist. In a recent webinar, "Marketing Luxury Homes," Remley shared five tips for finding luxury buyers and marketing luxury homes.
1. Social Marketing
It can be tough to locate qualified buyers in the luxury home market. "The affluent folks live in circles. They all know each other," and as such, "they often go to their friends, their neighbors, people they trust to find what to purchase, where to go, and where to live," says Remley. In fact, 38 percent of luxury home specialists agree that the best way to find an affluent buyer is through social marketing. That's why it's important to use your network, your colleagues, even your competitors to find affluent buyers.
2. Growing Your Network
A good way to start or expand your network of luxury buyers and sellers is to buy local databases and mailing lists. The country club, yacht club, and local title companies are a great place to start. Remley mentions that you can often get a basic list from these companies for free, but can get more data points to better target luxury clients with a paid list.