How to Keep and Convert Millennial Traffic on Your Real Estate Website

Millennials are the largest segment of homebuyers and the largest segment of first-time homebuyers, according to the National Association of Realtor's 2014 Home Buyer and Seller Generational Trends Report. While we previously discussed How to Drive Millennial Traffic to Your Real Estate Website, there is still the question of how to retain and convert Millennial traffic once they're there.

Offer content that allows them to customize their online experience

The first step is pretty simple; offer them the information they're looking for. Millennials are accustomed to having all the information they need in the palm of their hand. So be sure to offer the information that's most important to them. For example, our Points of Interest and Community Information are great for letting potential home buyers know what life is like in any given area by detailing data points such as nearby transit, nearby shopping amenities, cost of living index, and local crime rates. To make the information even more compatible to Millennial needs, offer enhanced search capabilities, such as our Lifestyle Search Engine's ability to search for communities based on nightlife or pet friendliness. All of these search functions and datasets insures increased time on site and enhanced possibilities of a Millennial reaching out.

Millennials don't want to be spoon-fed information. They grew up on the internet. They want to navigate through a sophisticated interface and actively seek out the information that's most important to them. Your site must be engaging and interactive. Having an online brochure or a static site won't be enough for this demographic. Offer them a wealth of information and allow them the opportunity to tailor their online experience based on their personal wants and needs.