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Sign into your accountLead Conversion: A Look at Capture Forms
February 05 2013
This article comes to us from BrokerageU:
Are the capture forms on your real estate website working for you?
REALTORs® ask me on a daily basis about the specifics of what makes not only a good capture form, but the best possible form to drive a potential lead to hand over their contact information.
A few of the most common questions that I hear:
- Are capture forms necessary on my website?
- What are the pros and cons of a hard registration versus a soft registration?
- What information should I require?
- What is the typical conversion rate of visitors to leads?
- Should I offer an instant chat option to connect with the client?
I'll attempt to tackle these extremely important questions for all of you today. No matter what, forms are an absolute necessity on your website. Especially if your goal is to ever work with the potential buyers and sellers who are searching for homes and interacting with your website. (No brainer, right?) If you never ask them for any contact info, chances are that you will never get any.