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6 Ways to Get More Real Estate Leads From Zillow and Trulia

November 09 2015

laptop couple research 3Lead generation is a business task that the best agents dedicate time to every single day. It can take months, sometimes years, for the effort to pay off. How can you get results sooner?

Leverage your Zillow and Trulia agent profiles. They are free, easy to set up and centrally manage, and can expose your information and expertise to millions of website visitors across Zillow Group, the largest online real estate network. Once you set up your profile, there are a number of ways you can use Zillow and Trulia to get more leads.

1. Provide valuable local information

Fill your profile with information that buyers and sellers find valuable and useful. Provide information and links to things like schools, weather, local events, transportation, tips, local resources and more. It shows you are the expert in that location and—by being helpful—could result in a potential client contacting you. Once you fill in this information on Zillow, it automatically populates your Trulia profile to save you time.

Pro tip: Get creative with short videos. Many agents have confirmed that adding a personalized video to their profile has also increased their volume of contacts. Besides profiling your listings, showcase your local expertise by posting videos that include restaurant reviews, neighborhood explorations and customer testimonials.

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