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Sign into your account5 Tips for a Website that Showcases Your Brand
March 14 2017
In today's real estate market, more and more people are turning to the Internet. In fact, just last year The National Association of REALTORS® reported that online websites were seen as most useful in the home search process at 86 percent. Furthermore, real estate agents' websites were listed as a top marketing method for homes at 50 percent.
So just how important is it for a real estate professional to leverage their own website as an information source? Very!
According to Top Producer, "no one knows better than you that first impressions matter. Since many prospects will be forming those impressions by checking you out online, your website needs to be sleek, mobile-friendly and above all, accurately showcase your brand and tell your story."
If you're ready to win at the digital marketing game, they also offer five tips to keep in mind while creating or updating your website:
1. Make sure it displays flawlessly on any device
Last year, 72 percent of buyers used a mobile website or tablet search device in their home search (NAR Profile of Home Buyers and Sellers 2016). Not to mention, mobile and tablet traffic surpassed desktop worldwide at the end of 2016. Users will increasingly browse from their mobile device, so prepare your website to support the multi-device user.
2. Use a stunning, meaningful hero image
Your website's visual assets are what will initially capture the attention of your audience and encourage them to continue to browse and hopefully convert.