Why REALTORS® Fail at Their Marketing Campaigns

As many of you know, for the past three or so months, I was raising money for an event I was participating in, called Tough Mudder. The event was an 11.3 mile course in Death Valley with 21 obstacles throughout. The people organizing the event are very clear with everyone: This is not a race. It's an event to test your limits. Everyone helps everyone else out when they need a hand, and quitting is not an option. Basically they subscribe to the "No man left behind" motto.

On the ride home, as I looked out the window at the canyons and boulders (realizing that after almost four hours of scaling that stuff, I really don't like the desert), I got to thinking about the Navy Seal philosophy of nobody left behind, how that thought might be applied to the business world, and--for that matter--everything else in life.

As always, my mind gravitated to Real Estate, REALTORS®, and how they run their businesses. Specifically, I started thinking of the REALTORS® I know, and countless others I do not, that certainly are working hard but are never able to make that "breakthrough" to get them to the next level.

The thing that separates those agents from the wildly successful ones is that the successful ones:

• Never give up and stick to their plan.
• Realize that they are but a single person, running a business. As such, they look to others to work with them, as a team, to ensure success.