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January 24 2011
Have you ever been startled to sitting up when you've read an article? That happened last night to me while reading "In Praise Of The Purple Cow" by Seth Godin printed in the January Fast Company magazine. I almost spit out my coffee in uncontained excitement as comprehension finally crashed over me as I read, "Today, the one sure way to fail is to be boring! Your one chance for success is to be remarkable."
To be remarkable...that's the brass ring we leap for as it swings just outside our grasp. That's where the problem lies. How do we know when we're being remarkable?
A whole slew of questions rebound in my mind: What if we are too self-absorbed or busy to recognize brilliance in a simple process-altering idea? What if our brains constantly generate new revelations, but it seems like everyday common stuff to us? How do we know we haven't had a remarkable idea, and then blew it off because we were bored by it?