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How to Define Your Target Market

February 07 2012

We are constantly on a quest to find new customers and increase our sales volume. Whether you’re a real estate agent, lender or title rep, the pressure to keep producing can be tremendous.

However, if you’re expecting to increase your market share without understanding who you customer is, all you’re doing is spinning your wheels. Let’s do some basic market research, and see if we can’t isolate that target market.

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