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Sign into your accountA Tale of Two Agents – The Importance of Lead Generation
July 29 2013
This post comes to us from the Market Leader blog:
Here's a hypothetical lead generation situation for you. At the beginning of 2013, two agents, Productive Penelope and Struggling Steve, set their annual income commission goal at $100,000. This is a lofty goal – more than twice the median gross income earned by National Association of REALTORS® members in 2012 – but these two ambitious agents have their hearts and minds set on achieving it.
As their names suggest, the two agents experienced drastically different levels of success during the first six months of the year.
