Getting Started With Twitter Analytics For Real Estate

Ever wonder just how many people are actually seeing your tweets? Since the inception Twitter of in 2006, people have wondered that very question and really there was no certifiable way to know. Well wonder no more. After announcing a web analytics service way back in 2011, the service is finally became available to the general public last fall. Here's a quick rundown on what this new service has to offer and how you can be putting it to good use to help understand how to promote your real estate business.

How To Start Using Twitter Analytics

To start tracking your tweets, all you have to do is go to http://analytics.twitter.com and login using your Twitter account. At that point Twitter, will start tracking all future tweets. Unfortunately they don't do retroactive tracking of your previous posts, so you'll have to start tweeting to see any results. It may take a few days before you start getting enough data collected to see any patterns. Though with that said, one handy thing is this data comes in live, so as soon as you post a tweet, you should see some info rolling in.

Impressions and Engagements

There are two main metrics that Twitter uses to measure each tweet: Impressions and Engagements. Impressions are how many people actually saw your tweet in their stream. Engagements are how many people interacted with your tweet. Interactions aren't limited to retweets and favorites, they encompass anytime someone touched your tweet, whether they clicked a hashtag or link, viewed the whole conversation, clicked your avatar, followed you, replied, or any other way a user action applicable to a tweet. It's a very interesting metric because it really shows whether your tweet had any type of impact. The engagement rate is the number of engagements divided by the total number of impressions.