RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as an Agent, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountA T-Mobile Royal Wedding Tribute
May 05 2011
It takes a lot to make me watch a phone company's ad. I do not normally attribute humor to cell phone companies. When given the choice, I'd bypass a Verizon or AT&T ad as soon as possible.
But with over 19 million views and enough posts to my Facebook, this T-Mobile ad made it to the desk of our CEO and into my inbox. It was unavoidable. That's the power of viral social media marketing. If it's good, and enough people like it, it stalks you until you like it too. So now I'm dropping this into your world too! I hope you feel the love!
To commemorate the Royal Wedding between Wills and Kate last week, T-Mobile's marketing team released a genuinely funny and staged "dance-off" between members of the royal family at the wedding.
It just goes to show edutainment is a great way to market your services to your target audience. I may never have given T-Mobile the time of day before, but they made me laugh and now I'm more open to listening.
Does this marketing video have the same effect on you? Watch and see!