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Sign into your account5 Basic But Effective SEO Tips to Drive More Traffic to Your Website
May 05 2015
Search Engine Optimization (SEO) is the "key to the castle" when it comes to capturing traffic from buyers who are searching for you online. But what exactly is SEO? According to Search Engine Land, "Search engine optimization is the process of getting traffic from the free, organic, editorial or natural search results on search engines." This may sound a little intimidating, but you don't have to be a web developer to be discovered more often by search engines. Here are five basic, but effective, SEO tips that will help your business rank higher in local real estate searches.
1. Conduct Keyword Research
Conducting keyword research should be the first step in becoming more visible when potential clients search for you online. There are a few ways this research can be done, but the easiest is referred to as "long-tail keywords." Go to your Google search bar and start a query such as "Homes for sale in." You'll notice that Google provides you with a list of suggestions to complete your search.
These suggestions are based on the geo-location of where a person is conducting their online search, in addition to the phrases or keywords that have had the highest frequency of use in the past. When someone in your area types in "Homes for sale in," they'll most likely be shown the same suggestions that Google provided you.
Incorporating these terms and phrases selectively and logically into your website content will help Google recognize your site as being "relevant" in similar local searches. Keep in mind that this is one of the most basic forms of keyword research and not likely in itself to make you show up at the top of a Google search. Tools like Google Webmaster Tools and Google Display Planner will help you understand and implement core keyword research and strategy.