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5 Easy Ways to Become More Client Centric in 2012

December 22 2011

Our team at BoomTown recently conducted a Net Promoter® survey to get a feel for client satisfaction. Our score of 74 is 44 points higher than the consumer software industry standard of 30! See our Infographic for a breakdown of the scoring. This score placed us among leading technology companies such as Apple and Amazon. Apple received a score of 72 and Amazon a score of 70, according to Satmetrix in its 2011 Net Promoter® Benchmark Study of U.S. Consumers.

In the process, we received some valuable insight and feedback from our clients. This got us thinking about how all of us can use customer feedback to fuel growth in our businesses. As real estate agents, referrals and repeat clients are the bread and butter of your business. This all stems from client satisfaction. Check out our list of 5 easy ways to become more client centric in 2012.

1) Put yourself in the client's shoes - We all know how frustrating it can be to deal with demanding clients. However, it's important to take a deep breath and put ourselves in the client's shoes. If we always approach the conversation from the client's perspective we will get much further in solving the 'real' problem at hand. Sometimes thinking of things from their perspective can help you learn what their problem really is and what's important to them. This helps uncover the best way for you to help them.

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