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Sign into your accountWhat Makes a Great IDX Provider?
October 06 2016
Realtors are constantly looking for an advantage in online marketing. One of the clear ways to get ahead is through a program called IDX, or Internet Data Exchange. The program is designed by the MLS and follows a pretty simple construct that allows any agent or broker to display all of the MLS's listings on their website.
The property search solution is called IDX because that is the set of MLS rules and regulations that need to be followed for appropriate display. So if you are looking for a property search solution, you will want to focus your search on the keyword 'IDX Search.'
RE Technology has hundreds of IDX providers in our Product Directory, but choosing the right one can be hard. We connected with WolfNet, one of America's largest IDX providers to agents and brokers, to find out what makes a great IDX solution.
1. Does the vendor have data in your MLS?
There are 728 MLSs in America today. Only a few IDX vendors, like Wolfnet, have data in all of them. If the vendor does not have IDX set up in your MLS, call another vendor. It's too painful to go through the hassle, and probably not worthwhile for the IDX vendor to set up an MLS data feed just for one customer.