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Sign into your accountHow Real Estate Agents are Using Mobile Technology
May 14 2013
Guest contributor Properties Online says:
2012 was a big year for mobile technology and social media use – especially in the real estate sector. Mobile technology has been called a 'Game Changer' for the modern REALTOR®, and social media offers a promising return on investment. Let's take a closer look at just how real estate agents are using mobile technology and social media.
A Look at Mobile Technology
The most popular device purchased by real estate agents in 2012 was a smartphone (44 percent), followed by tablets (27 percent) and laptops (19 percent). According to Pew Research's study "Mobile is the needle; Social is the thread," internet use in the U.S. has increased from 14 percent to 82 percent since 1995. Eighty-five percent of adults in America have a cellphone, of which 45 percent use smartphones, two-thirds are wireless internet users, and slightly over 66 percent of online adults use social media.
The survey also revealed that:
- 83% of REALTORS® believe mobile technology has enhanced their real estate business
- 92% of real estate agents believe mobile technology has increased their efficiency
- 63% of REALTORS® believe they need the latest technology for their real estate business
Real estate is about relationships and locations – it is not best served by being chained to an office or a desk. Mobile technology frees the real estate agent to work and connect with clients where ever and whenever.