Top 10 Ways to Optimize Your YouTube Channel [Infographic]

According to NAR and Google's recent study, The Digital House Hunt, YouTube is the top video research destination for home shoppers. Consumers use YouTube for multiple reasons during their home search process, including finding out more about a neighborhood, watching virtual tours, viewing customer testimonials, and more.

More than ever, this underlines the importance of making sure your videos and YouTube channel are optimized so that potential clients can find you easily. So when we spotted the following infographic while cruising around the web earlier this week, we knew we had to share it.

The infographic contains great information for any kind of business to optimize their YouTube channel, but we'd like to add a few notes that are specifically helpful to agents and brokers:

• Keywords: Be sure to add real estate related keywords including area/neighborhood, type of property (condo, duplex, ranch-style home), bedrooms/baths, school district, etc.
• Playlists: Create playlists for similar videos, like testimonials or homes by neighborhood.
• Calls-to-Action: Don't forget--you can have calls to action appear in your videos themselves, as well as your channel and video description! Use these calls-to-action to direct viewers from virtual tours to a home's single property website, for example.

Click through to the next page to view the infographic.

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