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BoomTown Marketing Platform

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BoomTown helps real estate professionals generate leads, manage contacts, and run their business better. Over 55,000 of the industry’s best use our products to close more deals. Their success is trademarked with growth. It’s why the Real Trends Thousand is dominated by BoomTown clients. We bring the technology and experts to turn opportunities into closings.

With our product suite, you get access to world-class lead generation, consumer-websites, CRM technology, and a powerful mobile app. Together, they create a seamless experience so you can attract, convert, and win new clients easily.

Imagine finding more time in your day, as BoomTown assists with your work. Imagine having 250+ experts in digital marketing, software development, and success coaching behind your back, helping you close more deals. No other tech firm can rival the success we bring to our clients.

Consumer Website

Make homebuyers excited to shop for homes. Our consumer website delivers beautiful pictures, helpful property details, and handy tools for the everyday home shopper.

Lead Generation

Capture real estate shoppers before competitors can snatch them up. Our portfolio of tools and 250+ experts will give you the leading edge in marketing.

Predictive CRM

Knowing is half the battle. Identify opportunities with insights, fine-tune your workflow, and concentrate on the business that generates ROI.

Success Assurance

A Lead Concierge Service that monitors your entire database, qualifying & engaging leads on your behalf.

For more about BoomTown, visit boomtownroi.com

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Related Articles

Blog About Your New Listing: Timing Is Everything
In real estate, timing is everything. Blogging about your new listing is essential when it comes to capturing organic search traffic and attracting new readers. On average, 65% of people begin their online search for a home by Googling the street address of a property they like. Because the MLS listing is syndicated with the major players in the real estate market, those pages will appear before your site about 95% of the time. However, if your MLS does not have stipulations around publishing property details, you can publish a blog post with featured photos, full property description, and the street address in both the title and body of the post. Stipulations usually include posting in a 24-hour period before the listing is active and/or allows creation of "coming soon" pages. Depending on the timing of how Google indexes your site content, chances are high that your site's blog post will appear as a Top 10 search result listing for that property address and compete with bigger competition. Another way to beat the bots, so to speak, is by optimizing your real estate videos for YouTube. In this tutorial, IDX Broker Developer Partner CJ Hays and Marketing Director at Agent Reputation explains how to create, load, describe, tag, and optimize your listing on YouTube. Because Google owns YouTube, when videos are added to the platform, they are indexed on Google within two to five minutes after they are published. For more information on optimizing your real estate website using community pages, saved searches, duplicate content, micro blogging, and other essential digital marketing practices, watch Elm Street Technology's "Content is King" recorded webinar through the on-demand educational academy. To view the original article, visit the IDX Broker
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5 Ways Email Marketing Can Boost Your Business
Email is so ubiquitous to our daily lives, we sometimes take it for granted—most of us check our smart phones, smart watches, tablets, or inboxes for new messages several times a day (if not immediately after a notification pops up on the screen). Whether you are using email for basic communication or as an inexpensive way to reach everyone in your digital Rolodex at one time, here are five best practices for Realtors looking to successfully incorporate email marketing into their overall digital marketing game. 1. Follow Up After a Networking Event Leads won't just start coming in after a networking event. Like any lead, it is a process of nurturing and follow-up. Gather business cards of those at the networking event. Then send a follow-up email about how it was nice to meet them and include your contact information. 2. Send a 'Just Sold' Email Blast to Your Client Database Share your sold listings with your client list. It can be a way to start a conversation about getting their home on the market, but it can also help keep you top of mind when the time is right for them to sell. Offer your services or some sort of incentive so they will reach out to you for their real estate needs. 3. Automate Emails When You Can You can automate many of your emails, like your welcome email, certain follow-up emails and even monthly newsletters. Make sure you have your leads and clients grouped in a way that makes sense. This way, clients get the email messages that work best for them, wherever they are in their home buying or selling journey. 4. Send a Newsletter Featuring Client Stories You can send email newsletters on a weekly or monthly basis to give an overview of your company. These newsletters can include pictures or invites of an open house event or a success story shared by your client. Showing satisfied clients in your newsletter is an excellent way to attract new customers. This increases their faith in you as potential customers and makes them initiate a conversation or offer if they haven't yet. 5. Segment Your Email List If you want to give very personal experiences to your leads, segment your email list based on client personas and needs. Then, target communications with details pertinent to each client. Segmentation increases the chances of nurturing bonds with the audience by sending only valuable and relatable content. To view the original article, visit the IXACT Contact
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10 Best Practices for Promoting Your Recorded Real Estate Webinars on YouTube
Webinars are a great way to promote your real estate business and establish yourself as an expert in your community. Recording your webinar and publishing it to YouTube gives you an opportunity to repurpose the material and easily share it with current and potential clients. However, YouTube videos can also be discovered organically. To raise the probability that your content will appear in someone's search, we recommend these 10 best practices: 1. Strategically Name Your Video Selecting a title is one of the most important pieces to remember when uploading your video content. Be specific in the name; match the title you used when promoting the webinar, if applicable. Think about what terms clients might search for within YouTube or Google. Some names are more competitive than others, such as "Buying a New Home." Be sure to add details to the title that match the video content (e.g., Buying a New Home in Denver). 2. Add a Transcript Adding a transcript to your video in post-production, or once you've uploaded the video file to your account, helps increase accessibility and usability. Transcripts can be viewed by anyone watching the video. Some viewers reference transcripts as an easy way to copy and paste relevant information (note taking, for example). Other viewers use YouTube transcripts to quickly skim through the content and jump to specific points in the video (timestamps are hyperlinked). YouTube automatically generates a transcript for you, but you do need to create and post the file in the producer tools menu. Be sure to review the text before publishing it. Fix typos, check the timestamps, and make sure your branding is correct. 3. Enable Closed Captioning When enabled, the Closed Captioning (CC) button displays the transcript copy as text on the bottom of the screen. Similar to subtitles, you can also add key sound effects to closed captioning to indicate tone or other key information for individuals with limited access to audio or who otherwise experience difficulty with hearing. For example, [laughter], [applause], or [cheerful music]. 4. Add a Video Description As important as having an accurate and relevant title, be sure to include a brief description of your webinar in the description field. You can reuse the copy you used to promote the webinar, changing verbs to past tense if necessary. As you add description information, remember to incorporate relevant keywords from the webinar as well as any related hashtags. 5. Add Relevant Timestamps If your recorded webinar is lengthy, consider adding timestamps and a brief test description of the content at the correct point in the video. For example, "At 3:30, we cover real estate trends for 2023," or "Skip to 4:50 to learn how to add new leads to your CRM." If you have enabled transcripts, be sure the timestamps match. 6. Set a Thumbnail Image When publishing a video to YouTube, you'll have the option to select and set a thumbnail that best represents your video. This thumbnail is the featured image linked to your video when promoting the link on social media. You can also upload your own thumbnail image to YouTube (we recommend including the video title and a compelling image or graphic if possible). 7. Use Playlists for Organization and Promotion If you are a regular contributor to your YouTube channel, playlists are an excellent way to organize and promote your video content. Simply having a webinar playlist increases the odds viewers will watch additional videos without any action on your end. If viewers are watching with autoplay enabled, the next video in the playlist will automatically appear on their screens. Playlists can also be added to your real estate website through a plugin or iframe. 8. Encourage Viewers to Subscribe to Your Channel "Don't forget to click that like and subscribe button!" It sounds cliché, but encouraging viewers to subscribe to your YouTube channel can help automatically deliver curated content to their notification feeds without having to manually send that information their way. At the end of your webinar presentation, be sure to mention you'll add the recorded webinar to YouTube and remind viewers to subscribe. 9. Brand Your Channel If you have a company logo, be sure to add that to your YouTube channel as your profile photo/avatar. YouTube recently announced that it will be rolling out handles, similar to what other social media platforms use for tagging with the "@" symbol. Your handle should be your name, brand title or company name and/or match the handle you use across your other channels. 10. Blog About Your Webinar In addition to promoting your recorded webinar in a playlist, on social media, and on a webinar-specific landing page, you can promote the webinar in your real estate blog. Repurpose the title and description, adding any additional content and takeaways to fully round out and provide value to your viewers and readers. Be sure to embed the individual video into the blog, using an iframe or plugin, and add a link to your website playlist or
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