BoomTown Marketing Platform

CRMs Are Sloppy. Details Make All the Difference
A CRM is one of the most critical pieces of technology that many agents use; it helps them stay in touch with both current leads and past clients, provides them with a list of critical tasks for each day or week, and helps them keep track of when they last spoke to whom. But that said, there can be danger in using CRM automations without paying attention to what the end user is going to see and refining the details. Here's WAV Group's Victor Lund with a story about a CRM email gone astray. Out of the blue, I received an email from a real estate agent I have known for years. It was a "Just Listed" email. The truth is, I have not received any emails from my friend in a long time, and I get a lot of emails. He sent me the email from an address that was not in my contacts, so it looked like spam. I wondered, why is this random agent sending me a "Just Listed" email when I am not registered for a saved search with them? Bad Formatting Notice how the header file does not line up with the image of the primary photo? I cropped out the broker's name (but that is in the header above the "Just Listed"). This email is from my agent friend, but I was not able to see that without scrolling all the way to the bottom of the page. If my friend is sending me an email, then I would think that their info should be at the top of the page! There Is No Positioning or Narrative Below the primary photo we find the listing details. Again, the alignment is off; the primary photo does not line up with the property details paragraph – bad formatting, again. But the biggest problem here is that there is no narrative from the agent. What I am thinking is that this email should have been personalized. Better Canned Copy Hi {Victor}! I hope you are doing well. As you may be aware, property inventory is very scarce in Spring Valley right now. But I am very excited to share with you that I have a new listing that just came on the market today. If you know of anyone who might be interested, I would appreciate an introduction. This is a great house in a wonderful neighborhood. The copy written above could be hard-coded into this type of new listing alert. It creates a narrative and context for why this person is receiving that email. It hits better, and since I know this agent, I am likely to respond and say something like, "Congratulations," inviting some email dialogue. Clean Up Your Sloppy CRM Listen: CRMs are enterprise software programmed out of the box to automate a lot of tasks for agents that will keep them connected to their clients. These sales tools can work. But it is the broker/agent's job to go into every template email, customize the messages, review the formatting, and QA test the work. This work changes the impact from good to excellent. Transaction volume is down. Invest your extra time in sharpening your saw. Don't let little stuff like this encourage your trusted network of contacts to hit the unsubscribe button. To view the original article, visit the WAV Group

10 Ways Real Estate Agents Can Stand Out Online
Thank you to iGuide for sponsoring this article on RE Technology: Social media has become an essential tool for real estate agents to connect with potential clients and showcase their expertise. However, with the increasing number of agents using social media platforms, it is crucial to find ways to stand out from the competition. In this article, we will explore effective strategies for real estate agents to differentiate themselves and maximize their impact on social media. Define your target audience Understanding your target audience is the first step to standing out on social media. Identify the demographics, interests and pain points of your ideal clients. By tailoring your content to their needs, you can establish yourself as a trusted resource and attract the right audience. Create high-quality content In a sea of social media posts, it is essential to produce high-quality content that grabs attention and provides value. Share informative blog posts, videos, infographics and professional photos of listings. Engaging content will not only attract potential clients, but also position you as an industry expert. Utilize visual storytelling Visual content is incredibly powerful on social media. Leverage platforms like Instagram and Facebook to showcase your listings through captivating photos, videos and 3D tours. Leveraging the imagery and virtual experience from the property's iGUIDE can help you showcase unique features and attract potential buyers. Use storytelling techniques to evoke emotions and make your audience visualize themselves in their dream home. The Faris Team really leverages Instagram to showcase their listings. Check out the Faris Team's profile here for inspiration. Be your authentic self Being your true self on social media is crucial. It's important to genuinely express yourself and not pretend to be someone you're not. Authenticity allows you to build genuine connections with others and fosters trust in the digital world. When you are true to yourself, your content becomes more relatable and resonates with your audience. Don't be afraid to show your unique personality, share your passions and voice your opinions. By embracing your authentic self on social media, you create a meaningful and authentic presence that sets you apart from the crowd and resonates in real life. Engage with your audience Building relationships on social media is crucial. Respond promptly to comments, direct messages and inquiries. Engage with your followers by asking questions, conducting polls and encouraging them to share their thoughts. Show genuine interest and establish a connection with your audience. KHaptive Design does a great job of giving prospective clients a genuine feel of the property with their photos and tours. Check out KHaptive Design's profile here for samples of their work. Leverage live videos Live videos are an excellent way to connect with your audience in real-time. Host virtual open houses, Q&A sessions or behind-the-scenes tours of your listings. This interactive approach allows potential clients to engage directly with you and get a sense of your personality and expertise. Billy Alvaro and the team bring their projects to life using video tours to tell the story of a property. Check out his profile to see how. Collaborate with influencers Partnering with local influencers or industry experts can give your social media presence a significant boost. Collaboration can help you tap into their existing audience, expand your reach and position yourself as an authority in the real estate industry. Use hashtags effectively Hashtags make your content discoverable on social media platforms. Research and use relevant hashtags that are popular among your target audience. This will increase the visibility of your posts and attract potential clients who are searching for real estate-related content. Use the #go_iguide to increase your chances of being featured on our @go_iguide Instagram account. Optimize your profiles Optimize your social media profiles to make a strong first impression. Use professional headshots, write compelling bios that highlight your expertise and include links to your website or blog. Consistency across platforms will help establish brand recognition and credibility. Monitor and analyze results Regularly monitor and analyze your social media performance to understand what works and what doesn't. Pay attention to metrics such as engagement, reach and click-through rates. This data will help you refine your strategy and make informed decisions to improve your social media presence continually. Standing out on social media as a real estate agent requires a strategic approach. By understanding your target audience, creating high-quality content, engaging with your audience, utilizing visual storytelling and leveraging various social media features, you can differentiate yourself from the competition and establish a strong online presence. Remember to consistently monitor and analyze your efforts to adapt and improve your strategy over time. Ready to learn how iGUIDE can help? Connect with an iGUIDE Specialist today to see how it can help improve your client experience. To view the original article, visit the iGuide

Elevating Real Estate Marketing: The Power of Live Streaming
In the dynamic world of real estate, staying ahead of the game is all about embracing innovative strategies that capture the attention of potential buyers. One such strategy that has taken the industry by storm is live streaming. So, grab your smartphone and get ready to dive into the exciting realm of live streaming in real estate marketing! Lights, Camera, Action: The Rise of Live Streaming Real estate agents can now give clients an immersive, in-the-moment experience with live streaming, bridging the gap between actual and virtual tours. The appeal is in its spontaneity because viewers get a real sense of the atmosphere, eccentricities, and charm of a place. The Personal Touch: Building Authentic Connections Relationship building and trust are essential when selling a home. Agents can communicate with potential customers in real-time thanks to live streaming, which humanizes the procedure. Not only should granite countertops and square footage be displayed, but also a personal connection should be made. Imagine answering viewers' questions live and providing anecdotes about the cool things in the area. Through this engagement, a sense of transparency is fostered, which increases client trust. From Virtual Tours to Reality: Tips for Incorporating Live Streaming 1. Choose the Right Platform - Select a live streaming platform that aligns with your target audience. Instagram Live, Facebook Live, and even YouTube Live are popular choices that offer real-time interaction and reach. 2. Plan Your Content - While spontaneity is encouraged when live streaming, having a loose plan can help avoid awkward pauses. To keep your audience interested, outline the key points you want to emphasize and prepare engrossing anecdotes. 3. Promote Before You Go Live - By announcing it on your mailing lists and social media channels, you can create buzz before your live session. This guarantees that when the time comes, you will have an attentive audience. 4. Engage with Viewers - Live streaming is a conversation, not a monologue. Encourage viewers to comment and ask questions in real time. They remain interested and invested due to this interactivity. 5. Highlight Unique Features - Consider what makes the property unique. Is that a pretty bay window? A dream kitchen for a chef? A backyard haven? The highlight of your live stream may be these features. 6. Showcase the Neighborhood - Remember, you're not just selling a home – you're selling a lifestyle. Take a stroll around the neighborhood and point out nearby parks, restaurants, and shopping centers. 7. Professional Presentation - While live streaming can be casual, maintain a professional demeanor. Dress appropriately and ensure your surroundings are tidy and well-lit. The Benefits: Why Agents Should Embrace Live Streaming 1. Wider Reach: You can connect with potential customers from all over the world by live streaming because it cuts across geographical boundaries. An online live stream can be viewed immediately or recorded for later viewing. 2. Time Efficiency: Without having to physically move between properties, you can give several tours in a single day using live streaming. You and your clients both profit from this time efficiency. 3. Cost-Effectiveness: Reduce costs associated with holding actual open houses, such as travel and staging fees. Live streaming reduces costs while maximizing output. 4. Data Insights: Numerous live streaming services provide analytics that reveal information about viewer engagement. You can use this information to improve your content strategy and mold it to the tastes of your target audience. In conclusion, streaming has revolutionized the way real estate agents market properties. It's not just a trend; it's a powerful tool that offers authenticity, engagement, and a personalized touch. By incorporating live streaming into your marketing arsenal, you're not just selling houses; you're selling experiences and forging meaningful connections with potential buyers. So, next time you're getting ready to showcase a stunning property, consider going live. Lights, camera, action – it's time to bring the charm and essence of each home right to the screens of eager buyers. Embrace the future of real estate marketing and make every stream a journey of discovery! To view the original article, visit the Transactly