September 02 2011
The following article, by Anita Koppens, appeared originally on the Dynamic Page Solutions blog.
You’re always hearing from us on the importance of link building and frankly, we know that most of you build your links with blogs because it’s fairly easy and quick. For those of you that can’t bear to write a lengthy blog post but are handy with a camera, it’s time to assess the value of search engine optimized real estate photos within your blog post.
It’s true that in the past, search engines put very little weight on image meta data-but now, with blended search-images, maps, places and news show up on search engines results page for queries. Here’s how you can take advantage of this as a real estate agent.
If you want to get real fancy….try referring to the picture in another blog post or a link coming from another site using optimized anchor text. Example, post on www.realtylightpost.com using the above instructions and then post a new blog on Active Rain with a link to your DC Ranch, Scottsdale Sunset post. This will reinforce the value of the picture and the post in the search engines.
Key note: A nice picture does not take the place of good content surrounding the post, so if you take the time to take a great photo and optimize the photo, do take a moment to write 100 words at the very least for your blog post.
View the original post here.