SmartZip Analytics is a Finalist for the 2014 Red Herring Top 100 North America Award

Pleasanton, CA, May 05, 2014-- SmartZip Analytics, Inc. announced today it has been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year's most promising private technology ventures in North America.

Red Herring has been selecting the most exciting and promising start-ups and "scale ups" since 1995. Finalists are evaluated from a large pool of hundreds of technology companies based across North America. "We are honored to be selected as a finalist for such a respected and coveted award," said Avi Gupta, president and CEO of SmartZip. "Being at the forefront of applying big data and predictive analytics to help real estate businesses grow more efficiently has been extremely exciting and rewarding. This recognition by Red Herring further validates the value we bring to the industry and the promise we hold for the future."

Twenty major criteria underlie the process of scoring the top Red Herring finalists. They include, among others: the company's unique value to its customers, market validation and potential, innovative technology and patents, financing history, revenue growth and the management team. This comprehensive assessment of potential is complemented by a review of the company's actual track record, which allows Red Herring to see past the "buzz" and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry. The list of finalists often includes the best performing and prominent companies of the year.

2014 will be remembered as a special vintage. "The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups' solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States' entrepreneurial excellence," said Alex Vieux, publisher and CEO of Red Herring.

Finalist selections for the 2014 edition of the Red Herring 100 North America award are based upon technological innovation, management strength, market size, investor record, customer acquisition and financial health. Finalists are asked to present their winning strategies at the Red Herring North America Forum in Monterey, Calif., May 14 to 16, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of May 16 at the event.

About SmartZip Analytics, Inc.

SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip's SmartTargeting platform offers an integrated solution that can identify top prospects accurately and help reach them through precisely targeted online and offline marketing channels. In addition, leading national real estate companies rely on SmartZip's best-of-breed analytics for their online businesses. SmartZip was also recently selected into the 2014 class of REach™, an accelerator program of the NATIONAL ASSOCIATION OF REALTORS® designed to help speed up the adoption of innovative technologies within the real estate marketplace.

SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA. To learn more about SmartZip, visit http://www.smartzip.com or call 855.661.1064.