Crye-Leike, REALTORS® Rolls Out Redesigned Version Of Its Award Winning Website

The process of searching for a house to purchase has greatly evolved from years ago. Today's home searching doesn't start with a car tank full of gas because now people let their fingers do the driving around the internet to find that perfect place to call home.

With the majority of home buyers starting their home search online, having a powerful website is essential for a real estate company to be successful and meet clients' needs.

Since Crye-Leike, REALTORS® first opened its doors in 1977, the company has been proud to offer its clients and agents all of the latest and greatest technology tools over the past 35 years. To keep up with this tradition, Crye-Leike has just rolled out a redesigned version of its award winning website at Crye-Leike.com.

With a much cleaner and more up-to-date design, customers will find the new site easier to navigate and very user friendly. The tabs across the top of the site give visitors quick and easy access to locating all of the information and services they're looking for to meet all of their real estate needs.

"We feel the updates position the site as one of the best in the industry and we are excited to make it available to the public," said Crye-Leike Web Manager Angie Vandenbergh. "We've incorporated the latest tools to make searching for a home, selling a home, and even owing a home easier for our clients. There's really something for everyone."

Not only is it easier for customers to navigate Crye-Leike's new website, it's also easier for people to find answers to all of their real estate questions.

"It's not just a site focused on home buyers anymore," said Crye-Leike CIO & Corporate Executive Vice President Gurtej Sodhi. "There's information for sellers, investors, builders, homeowners and renters, too. Customers can find real estate assistance to buy, sell, relocate, rent, remodel, finance, close, insure or invest."

Sodhi adds, "Crye-Leike is one of only a few companies to incorporate Multiple Listing Service sales data into its public web site. Many people wonder about the selling price of a property around them, and our redesigned site now offers free and easy access to reliable sales data directly reported from local experts. This is one additional reason our customers can feel confident they are working with a knowledgeable, tech-savvy company of Realtors®."

"How's the local real estate market doing?" is a popular question customers ask before buying or selling a home. That question can now be answered at Crye-Leike.com, which includes local real estate reports, sales trends, and statistics that give customers insight on how the current market is performing when compared to the previous year and compared to other areas across the country.

The company's new website offers a streamlined design and organization that highlights the company's one-stop shopping model and business plan. Study after study has shown that customers want the convenience of one-stop shopping in real estate. For many years now, Crye-Leike has strived to offer its customers assistance with the entire real estate transaction from searching for a home, to securing financing and even helping clients at the closing table.

"Crye-Leike's new website was developed from many years of learning about what consumers expect from a full service broker," said Victor Lund of WAV Group, real estate consulting. "The site promises to provide quality experiences and information from every component of all types of real estate transactions including home buying and selling, mortgage, insurance, title, commercial, relocation and property management. The site goes as far as any website we have seen toward representing a full complement of home services that support Crye-Leike's vision of Customer for Life."

Crye-Leike has won awards for its website and search engine optimization (SEO) work and is proud to be continuing its commitment to providing agents and customers with the best technology tools. The new site design incorporates additional SEO elements to make it even easier for more customers to find www.crye-leike.com. The new design will also make it easier for Crye-Leike to continually update its site with fresh information for its customers and agents.

Crye-Leike's website has stood out in the online crowd in many ways, already earning a Website Quality Certification designation from Leading Real Estate Companies of the World for the past several years. Crye-Leike.com also won the Best Website SEO Strategy Award from Leading RE beating various other highly regarded real estate companies from around the globe. Crye-Leike's IT department also created a mobile app with a condensed version of its award winning website so mobile customers on the go could have quick and easy access to find answers to all of their real estate questions.

"A passionate commitment to unsurpassed service has always been Crye-Leike's mission and motto," said Co-founder and CEO Harold Crye. "One important way we give great service is by listening to the needs of our customers and agents and providing the best tools to meet their needs. Technology is rapidly evolving and Crye-Leike strives to offer all of the cutting-edge tools and services in real estate. Our IT experts are already hard at work incorporating many of the new website enhancements into an update for our mobile app."

About Crye-Leike, REALTORS®
Harold Crye and Dick Leike established Crye-Leike, REALTORS® in 1977. Today, Crye-Leike®, the nation's fifth largest real estate company, has a network of more than 2,800 licensed sales associates based out of 110 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, Louisiana and Oklahoma. In 2011, Crye-Leike attained a sales volume of $3.8 billion with 24,470 properties sold. More information is available at http://www.crye-leike.com.