December 04 2014
According to the NAR Survey of Buyers and Sellers, 89% of all buyers say they would "probably" or "definitely" recommend their agent to others. So why haven't your buyers sent you a referral? Well, as the saying goes, "What have you done for me lately?" If you are not in regular communication with your former buyers, they tend to forget about you.
Many of you have probably said, "This year I am really going to start getting those birthday cards out every month." But have you considered skipping the postage and really connecting with your sphere of influence with a simple text message? Everyone likes to be remembered on their birthday and sending a text is a great way to get return to top of mind with past clients and old friends. There are several advantages of going with a birthday text over the traditional birthday card.
Staying top of mind is critical to maintaining strong relationships with past buyers and there's no better way to do this than by showing that you are keeping them in mind, too. Sending a text message is a simple yet effective way to show that you appreciate their business and that you continue to provide value after they've settled into their new home.
So the next time you want to recognize someone on their big day, forget about going to the store to get a birthday card and just pick up your phone!
To view the original article, visit the Homes.com blog.