October 20 2013
Your website is your online "real estate" showroom, so it needs to be appealing and functional. Most experts would agree that your website should also have IDX so that you can provide MLS property search for website visitors. Without IDX, you can display only your own listings, which doesn't provide a compelling search experience. The ultimate goal of your website is to gain new business or sell properties, so it will need the ability to capture leads.
Your website options span a wide range – from 100% custom design, to template-based do-it-yourself. The key to success is balancing your budget constraints with your goals, and finding a vendor who will fit that niche.
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a solution for websites.
First, let's look at general questions you'll want to ask.
After you've asked and answered these questions, you can get down to the questions that are specific to websites:
Download our 2013 Technology Guide for more information about your options.
AgentAchieve®: CoreLogic’s broker business management and agent productivity tool includes integrated websites, lead management, CRM, and e-marketing.
globalWOLF: Lone Wolf’s globalWOLF is a professionally-designed, user-friendly website with powerful listing enhancement tools, easy Web Manager tools, Bing Maps, lead management, neighborhood/community information, Web traffic reporting, social media features, and more.
Neighborhood Navigator: This website addition from Onboard Informatics is an easy-to-use online neighborhood search application intended to increase website traffic, provide valuable local content from each listing page, provide a powerful research tool that promotes your local expertise, generate leads, and more – without the need for a developer's help.