Your success as broker depends upon many things, not the least of which is your ability to recruit top agents. One of the best ways to accomplish this is to position yourself as technologically advanced, proving that you have the tools to help agents be as successful as possible. Let's take a moment to discuss the types of solutions to consider and how you can leverage them for maximum benefit.

Tools to Appeal to Agents

If you're wooing a superstar agent, which tech tools do you want to name-drop in conversation? Here are just a few ideas (you can see more in our product directory):

• AVM/CMA
• CRM
• Document Management
• Transaction Management
• Digital Signatures
• Global Marketing/Language Translation
• Single Property Websites
• Social Media
• Virtual Tours

These are tools that help them to appeal to buyers or sellers and empower them to buyer or sell properties more effectively.

Virtual Tours

Let's take a closer look at just one of the items in this list: virtual tours. Tim Denbo of VirtualTourCafe recommends, "Consider using an office administrator to create virtual tours for agents, allowing them focus on sales. By taking that responsibility off their plate, you are definitely appealing to busy and successful agents." The VirtualTourCafe solution offers a Broker Back Office and "is especially quick and easy to use – for any member of your staff," Denbo continues. You can learn more at VirtualTourCafe.com.

Don't Forget Training

Merely providing technology isn't enough; you need to support your agents by training them how to use the tools they provide. This can happen in your office or can be offered in the form of webinars from technology providers.

Other Ideas for Recruiting Top Agents

If you have questions and concerns about recruiting, you're not alone. We hear many brokers wondering how they can attract talented agents. In addition to offering leading edge technology, you may want to consider:

• Build a positive company culture
• Get competitive with commission structure
• Research what your competitors have to offer
• As we mentioned above, develop an in-depth training program that includes technology, sales techniques, time management, and more

If you're looking for more ideas, you can start with these articles.