November 20 2012
In this blog post we'll explain one great way you can use your real estate contact management software to earn more referrals and repeat client transactions (repeat business).
But first, let us set the stage.
One of the toughest challenges facing someone who has just moved into a new neighborhood is making neighborhood friends. This is especially true for kids. It's the "stranger in a strange land" syndrome.
The tasks that need to be done in the busy weeks and months following a move — unpacking, decorating, finding your way around — only compound the problem.
As the knowledgeable neighborhood REALTOR®, you have an ideal opportunity to help.
How? By using your real estate contact management software to plan and organize a housewarming party for your client.
Housewarming parties are particularly effective as a referral and repeat business strategy because the great service you provided during the transaction will still be fresh in your client's mind.
He or she will typically speak highly of your services to those who attend the event. You may not get a new client right away, but you'll probably get some leads and referrals. You'll build a lot of client loyalty, too.
A housewarming party is a casual event where you invite the neighbors to drop by and say hello. Here are some tips to keep in mind when you're preparing for the party:
With your real estate contact management software, you can outline all the steps involved in planning a housewarming party. The system will remind you when a task needs to be completed. You can also use the software to send out personalized invitations to people you'd like to invite to the party.
Takeaway point: A housewarming party is a great way to build client loyalty, make new contacts and attract more referrals.
Have you ever thrown a housewarming party? Are you considering throwing one? Leave a comment below!
To view the original article, visit the IXACT Contact blog.