May 25 2012
Okay, three things:
This seems like common sense, right? WRONG – and here's proof: I awoke this morning to discover that someone had posted a link to one of their listings on the wall of the RE Technology Facebook Page. Now, I'm not angry about this (although I promptly deleted the post). I can't really blame the agent for trying. But I did see the opportunity for a "teaching moment."
Here's the lesson. In this specific case, the main question is: "When is it inappropriate to post a listing on any Facebook Page other than my own?" Here are a few red flags.
Do NOT Post Your Listing If:
Play It Safe
Real estate is a business built on reputation. As an agent, you want to be perceived as polite, professional, and compassionate – the opposite of rude or untrustworthy. So, my advice to you is: when it comes to social media, play it safe. Unless you have been given SPECIFIC PERMISSION, do not post your listings anywhere except on your own Facebook Page.
And if you're having trouble navigating the harsh landscape of social media, don't be afraid to ask for help! Your broker, your Association, and your MLS are great resources for you. You can also reach out to a professional – get started in our product directory.