Top 10 Most Popular Articles of June

Summer's officially here, and we've got a list of recommended reading to ease you into a long holiday weekend. Our list of the 10 most read articles from June runs the gamut from scripts for closing and reconnecting with past clients to how to create listing flyers that stand out.

Looking for a pick-me-up? Check out article #9 to find out how consumers view their agents (hint: it's some pretty happy news).

Read on to see what other topics piqued the interest of your peers in June.

1. 22 of the Absolute Best Real Estate Closing Gift Ideas
As a REALTOR®, you often have opportunities to give gifts to your clients who have purchased their new home. It's a lovely way to thank them for their business, remain memorable, and hopefully secure more repeat and referral business from them! If you're challenged in the creative gift-giving department, we're here to help you with a list of the best real estate closing gift ideas.

2. 4 Genius Closing Scripts that Work Every Time
Closing the sale: the very last hurdle. Sometimes your prospects and clients will have a hard time making the final "yes." So how can you, as a real estate agent, help them make their decision? Coach Tom Ferry has got you covered. The second tip at 3:04 is so good, it will make you question life.

3. Unrealistic Seller Pricing: How to Handle it Like a Pro
As a real estate agent, you do a lot of preparation before meeting with a homeowner to discuss their listing. After all this work on your part, there's nothing more frustrating than having the seller insist on overpricing the home. Here are four tips to help you work through tricky situations when sellers are convinced your price is too low.

4. How to Create Real Estate Flyers That Pop
A simple and effective essential for your real estate business, flyers are now even easier to create by downloading templates free of charge. Once you have the template, you might find yourself staring at a blank screen. As an agent, you may not be as skilled with graphic design as you are with your sellers and buyers. How do you create something eye-catching and full of the necessary info? Don't worry – we've got you covered with some basics.

5. 2 Must-Have Tech Tools for Real Estate Agents
As a real estate agent, you should be spending time calling prospects, meeting with clients, and showing properties. You shouldn't be spending a ton of time scouring the internet for cool tools, apps and gadgets to help you be more productive. That's my job! Here are a pair of fantastic innovations that can help you focus, stay on track, and make you look like an expert.

6. Real Estate Marketing Templates You Can Start Using Today!
Adding a "personal touch" in your marketing might just be the key to getting new leads. Using good, old-fashioned ink and paper forges personal connections and engages with potential clients in a unique, timeless way. The right printed marketing materials speak of dedication, attention to detail and professional confidence. Here are some easy to customize templates for your convenience.

7. Editor's Pick: Top 5 Social Media Tools
>Looking to enhance your marketing efforts on social media? There are dozens of tools that can help. From live streaming apps to image editors, here are our top recommendations for real estate agents.

8. 3 Elements of a Winning Listing Presentation
We've all heard about how agents can use video to market their listings, but did you know you can leverage video to engage sellers and win more listings? This is a concept pioneered by broker Garry Wise, who uses the videos to support another concept he's developed--the "3 Ps of Selling"--as a way to both prepare sellers for the home selling process and engage them in that process. Here are the 3 Ps that Garry uses, and the accompanying videos that he shares.

9. Are Real Estate Agents Dishonest?
A few months ago, I spoke to the owner of a start-up company who passionately believed that consumers think real estate agents are dishonest and do not have the best interest of their clients in mind. However, the Houston Association of REALTORS® took on the task of measuring consumers' trust in their agent. They reached out to nearly 8000 real estate consumers through their consumer research panel and found some fascinating results.

10. Campaigns that Convert: 3 Facebook Ads for Real Estate
The success of your advertising depends on what you're advertising and to whom. To find out what the effective targeted ad campaigns are for Realtors, we tapped into the advice of the folks at The Paperless Agent, a company that offers agents training on digital marketing and is owned and operated by the leaders of GoodLife Realty. Here are three of their highest converting ad campaigns.