Thinking Like a Homebuyer Will Get You More Leads

Have you ever considered what goes on in a customer's mind as they search for a home? We know that almost 90% of prospective customers start their home-buying journey online, but understanding the behind-the-scenes of the home-buying process can put you ahead of the competition.

When they start their search, most homebuyers already know the type of property they're looking for, as well as the location. They will type in keywords such as "home for sale in [city]", "condos for sale in [city]", "single family homes in [city]", "duplex for sale in [city]," etc. according to their preferences. Do the same thing and you'll notice that it's not always local websites that come up on the first page, but rather well-established real estate portals.

Moreover, most users stick to the first page of search results on Google, with only a few of them moving on to the second or third pages. So why don't you make use of those portals instead of trying to beat them or investing insane amounts of money and time to show up in front of them?

Tap into the Potential of Real Estate Portals

Given their reputable status and increased visitor count, advertising your services on a real estate portal is a great way to attract potential customers to your properties and generate leads. Here are some of the other advantages of joining forces with real estate portals:

Benefit from their Top-Notch SEO Strategy

Listing websites invest heavily in their website and employ the best marketing strategies to position themselves on top. Most of them have a team of dedicated marketing engineers who work on optimizing the website to achieve the best results. By using their services, you can free up time to pursue more leads. Get your services on these websites and their traffic will transfer to you, generating a lot more leads and exposure. Let them work on connecting potential homebuyers with your services while you create your brand.

Gain Credibility

Having your listings featured on a real estate portal will also improve your reputation. Many online portals allow you to build a profile where you can include your qualifications. This will help you gain exposure as an expert in your field for customers who need assistance navigating the home-buying process. You can add a bio, a photo, create an eye-catching logo, talk about your expertise, and show your skills through successful past endeavors. This way you can further develop your brand and stand out from the rest.

Become a Valuable Resource for Sellers

If you're focused on representing sellers, having your profile advertised on a real estate portal is a must. With the brand you've been building and with the SEO power a portal can offer, you can stand out in front of sellers who are researching the market. Before they decide on an agent, they are going to browse listings on the market as basic research, or just to see what's out there. They will see your face or logo pop up here and there and when they eventually get to the point where they require an agent, they'll be more likely to call you.

Don't be afraid of using real estate portals as they can really boost your online presence. Just make sure that you advertise yourself using high-quality photos, that all your contact details are correct and that your profile shows up in all the correct places. The portals will handle the rest.

To view the original article, visit the Point2 blog.