5 Real Estate Marketing Secrets

It's not an exaggeration to say that real estate marketing is an industry, and like any industry, there are plenty of secrets for success that you can learn from people who have been there before. There may not be one big secret that will guarantee success, but there are indeed plenty of smaller ones that will add up, making life much easier as you market your real estate business.

Our team is here to pull back the curtain and let you in on five key secrets that will help you take your real estate marketing to the next level.

1. No Client Is Automatic

Friends, family, colleagues, and acquaintances can be an excellent source of leads for your business—especially when you're just starting out—but it's important to remember that no lead is an automatic client. Other agents will still be trying to win their business, and some will have scripts designed to sway prospects who were thinking about listing with a friend. Putting in the time and effort to win them over, just like you would with a prospect you didn't already know, will be essential if you want to earn their business.

2. Photo Quality Matters

Whether you're creating a blog post, preparing to post a listing, or updating your real estate website, the quality of the photos that you use can have a significant impact on the quality of your marketing. Professional-quality photography is the name of the game, whether you hire a pro or invest (often substantial) time and money learning how to do the job yourself. Using quality photos is especially true for listings because you want to show homes in their best possible light.

3. Content Marketing and SEO Take Time... but the Results Are Worth the Wait

No matter where you learn about real estate marketing, you'll likely hear that content marketing and search engine optimization (SEO) are keys to success. While that's true, what you won't always hear is that both tactics require time before you can reap the rewards. That's why it's so important to commit to SEO and content marketing, especially with your real estate blog. Success doesn't happen overnight, but the results are worth the wait.

4. Master a Few Social Channels Rather than Using Them All

Social media is an excellent tool for growing your business, but there are so many social channels to choose from that it's easy to get overwhelmed. Make life easier by picking a few channels that both you and your target audience like most. Instagram and Facebook are great places to start. Focus on learning everything you can about your preferred channels and mastering them to avoid spreading yourself too thin.

5. Making Time for Marketing Is Key to Success

This secret may seem self-evident, but it's a bit trickier when you're trying to juggle marketing tasks with running your real estate business. Budgeting time for marketing tasks each day, even when you're busy with other jobs, is one of the biggest secrets to real estate marketing success. Give your marketing as much time as you can spare, and commit to making progress each day. The same determination that helps you close deals will be vital to making the most of your real estate marketing.

To view the original article, visit the Delta Media Group blog.