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Homes.com Nails New Website Design

Homes.com has been running in fourth position in the portal race, tucked in behind Zillow, Realtor.com, and Trulia. I thought that their old site was fine, but their new site adds in artificial intelligence in ways that make the consumer experience fantastic. In a world of sameness, Homes.com has changed the game.

The first experience for a visitor is incredible. The site is the first major portal to look at my machine's IP address and make the site conform to what I probably am looking for. In this case, I run my Safari browser in Private Mode and I had not logged in, just visited the site. It knows that my IP address is in Arroyo Grande, CA and pulls up other criteria based upon the average home in my town – three bedrooms around $730,000. Yes, California home prices are outrageous, but that is a conversation for another day.

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