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How to Grab Text from an Image Using Google Keep
As many of you have read, I prepared a one-hour webinar titled "Digital Note-Taking Tips and Techniques" for a national education company, and plan on sharing parts of the webinar. The great thing about building this presentation is that I am talking about FREE programs and apps. Too many times, an app or program gets you hooked with basic features and benefits, but then if you want the balance of the product, it costs you! Apple Notes and Google Keep are both free, plus Keep can be loaded on Apple devices. I think having both Notes and Keep available on all your Apple devices makes sense so you can use features you like from both. My first share is a feature I love on Google Keep: "Grab Image Text." Oh, the uses are endless on this one. For example, say you are attending an event and they are displaying a slide show—simply take a picture of the slide. Need info from a document? Take a picture. See a poster about an upcoming event? Take a picture. I'm sure you get the picture (sorry, I couldn't resist)! You can then use Google Keep to change the words on the image into text that you can use. Here is an example I did using my computer: As you can see, it also pulled info from my keyboard. Keep is available from the App Store and Google Play. I personally have Keep on all my Apple devices and use this feature and a few other features regularly (which I will be sharing). More tips are coming, and I will be loading them both as a JPEG and PDF on my Facebook page. Please feel free to share, and if somebody wants to use in a newsletter or other publication, let me know. I would be happy to work with you! Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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Friday Freebie: Property Flyer to Download and Print
In honor of back to school season, we're giving you homework this weekend. But don't worry--we promise it'll be fun and that you'll walk away with an upgraded real estate marketing toolkit. Ready? Let's get started! Expand your marketing mix with a free property flyer from ProspectsPLUS! Today's assignment has one purpose: to expand your real estate marketing horizons by upgrading or adding a new lead generation piece to your repertoire. That piece? A property flyer of your choice. We've teamed up with ProspectsPLUS! to offer RE Technology readers a free property flyer (with promo code FREEFLYER) that you can customize, download and print right from your computer. Your homework is to choose a flyer that either upgrades a property flyer that you're currently using, or is a type of flyer that you've never used before. There are multiple designs to choose from, and various flyer types like: Single property flyers Multiple property flyers Multiple property 'Just Listed' flyers 'Just Listed' lead generation letter to neighbors 'Just Sold' lead generation letter to neighbors Once you choose a flyer, you can customize it on the ProspectsPLUS! digital platform. Next, you'll download the flyer as a PDF and either print it at your office or take it to a local print shop. (Homework cheat: Before you get started, read our last Friday Freebie to learn how to get a $25 gift certificate just for creating a free ProspectsPLUS! account.) Use your flyer to create A+ marketing campaigns that target buyers, build your brand awareness, and attract seller leads. Download your free property flyer now! Use promo code FREEFLYER at checkout.
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Cheat Sheet: Photo Editing Terms for Real Estate Agents
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23 Resources to Grow Your Multimedia Marketing Skills
June is Entrepreneurs' DIY Marketing Month--and who's more DIY when it comes to marketing than real estate agents? We'd be remiss if we let the month pass without acknowledging all the hard work you do to market your brand and your listings. After all, to keep up with today's marketing trends, you need to employ a host of multimedia skills--from graphic design to video creation to photography and beyond. To keep your knowledge fresh and your skills up-to-date, we've compiled this guide of 23 resources to help grow your mastery of multimedia marketing.
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Most Real Estate Agents Aren't Using the Right Photo File Type
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3 Ways to Refresh Your Tired Real Estate Website
How long has the anchor content on your website been up on the web? Take a trip through your real estate website with an eye on how many images and how much text could be updated for a fresh new look and better usability. As you look through the site, keep one question top-of-mind: If I am a regular visitor, would I be bored having seen this content over and over? Here are some tips and ideas for refreshing your site that will make it more interesting, especially for repeat visitors. You could also generate more leads.
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10 Steps to Create a Custom Presentation in Google Slides
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Share This: Market-Driven Graphics Your Sphere Will Love
Want to spruce up your website, blog, or social media profiles with sophisticated, market-driven imagery? Today, we'll show you how to take advantage of a resource that's free to you as a dues-paying REALTOR. Take Advantage of High-End Market Visualizations We all know NAR-affiliated realtor.com as a popular property search portal--but did you know that the site also has a Research section that's chock-full of interactive maps and charts that you can share with your clients and prospects? It's true--and REALTORS are free to embed, download, and re-post these visualizations across their marketing channels! Here's a sampling of the interactive reports realtor.com currently offers, and suggestions for how to use them in your marketing efforts:
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25 Resources for Mastering Real Estate Photography, Video and Beyond
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Stop Paying for Royalty Free Real Estate Images
We all should have quality photo imagery to help with lead generation on our real estate websites. If you don't you normally take many of your own photos, when you want just the right image to illustrate a point in a blog post or an article or on a web page, you often have to go find one. Step #1: Understand Image Law and Locations If you follow copyright law, you realize that you can't just use photos you find on the Internet unless you get the written permission of the owner—not fun, easy or even possible most of the time. The law-abiding real estate professional or their web designer usually end up at one of the stock photo websites that offer royalty free images for a fee.
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[Infographic] Millennials Journey to Homeownership
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4 Free Photo Editing Tools for Real Estate
You are a real estate professional, not a photographer! But as a real estate agent, photos are a huge part of showcasing the homes you sell. With so many photo editing tools at your fingertips, you no longer have to stress about taking the perfect photo or purchasing high-end photography equipment. Although photo editing software can be expensive, there are a few free tools that you can use. This week, I tested four of some of the most popular free photo editing software tools, and here are my thoughts!
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6 Best Practices for Creating Knockout Real Estate Flyers
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5 Tips to Finding Images for Your Website
Images communicate, draw attention and create interest. Images can keep people on your website if chosen correctly or lead people to leave your website. When choosing images for your website, it is important to choose images that are high quality, relevant, aligned with your brand, aesthetically pleasing and attention grabbing. So where can you get great images? Here are five ways we get images for our own site.
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How Visual Storytelling is Shaping Real Estate
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29 Resources to Help You Master Real Estate Video and Photography
For years, articles about real estate photography have consistently been among the best performing articles on our site. But in 2016, a strange thing happened--articles about real estate videos began to dominate. It's not just typical YouTube videos, either. In 2016, the rise of new technology like Facebook Live, augmented reality, and virtual reality changed the landscape of real estate multimedia. To help our readers get a grasp on all the new trends shaping the current media landscape, we've rounded up our best articles on real estate video, photography, and graphic design from 2016 here. Crash Course in Real Estate Video If you want a quick way to build your video production skill set, consider the following four articles your syllabus for Real Estate Video 101. Your first reading is The Beginner's Guide to Video Marketing for Real Estate to get grounded in the basics of real estate videography. Next, put theory into action with this series of progressively more challenging assignments. Once you're finished, you'll have created your first video, and learned the basics of new technologies like Snapchat and Hyperlapse: Video Challenge for Beginners: How to get started with easy, free video tools Intermediate Video Challenge: How to get ahead using video Advanced Video Challenge: Livestreaming, buying new tools and crushing Snapchat
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How Can You Use 'REmojis' to Connect with Your Clients and Leads?
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Create Real Estate Flyers and Digital Ads with Canva
Do you want to design your own real estate flyers? Do you create your own digital ads for real estate? Then you absolutely need to know about Canva. Canva gives you access to premium high-quality images and professional looking, pre-made real estate flyer and digital ad layouts. And you do not have to be a graphic designer to use it! You can upload your own images to really customize your work. Those stunning staging photos of your listing? Upload them! Or upload your own headshot and real estate logo. Then you can drag and drop them into your layout. Canva is mostly free. If you want to use some of the higher end stock images, then you'll pay about $1.00 each. You can even improve your design skills with their free tutorials! Create your real estate flyer once. Use it many times! We should all reuse and recycle — even when it comes to graphic design. Once you create a flyer, you'll save it in your Canva dashboard. Then when you're ready to do another flyer for another listing, just copy the design and change out the pictures and the text. Talk about time saving! You can download the files as .jpgs or .pdfs and send them off to a printer. Or email them out.
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Real Estate Marketing Templates You Can Start Using Today!
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How to Create Real Estate Flyers That Pop
Is there a more time-tested advertising tool than the real estate flyer? A simple and effective essential for your real estate business, flyers are now even easier to create by downloading templates free of charge. Once you have the template, you might find yourself staring at a blank screen. As a real estate agent, you may not be as skilled with graphic design as you are with your sellers and buyers. How do you create something eye-catching and full of the necessary info? Don't worry – we've got you covered with some basics. Tips for creating a fly real estate flyer Here are some tips for turning that blank template into a real estate ad that pops (and sells). Keep it simple. Don't overload your viewer with too much information and graphics. The showbiz saying, "Always leave 'em wanting more" applies here, and prospects need room to use their imagination. Spark that imagination, and they'll call you to fill in the blanks. Include a call to action. A sense of urgency is vital to moving prospects from imagination to action. Encourage your reader to call you, visit your website, find you on social media or sign up for your newsletter.
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The Definitive Guide to Using Images on Your Website
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Free Photo Resources for Real Estate Agents
Q: What's one thing that real estate websites, social media platforms, blog posts and articles have in common? A: They all get more engagement from potential leads when you use great images. But do you have a staff photographer on hand? Neither do we. While you may work with a photography expert to shoot your listing photos, chances are that you don't have the extra marketing dollars to spend on images for your website, brochures and more. But downloading photos that are copyright protected and using them for a commercial enterprise is illegal and can result in fines. And purchasing stock images for every little thing can add up quickly. What's an agent to do? Relax, we're here to help. For today's blog post, we've rounded up some wonderful sites where resourceful real estate agents can find photos to use on their websites, Facebook pages and everything else, all for free. Here are four places you can find free photos for all of your real estate marketing needs: Flickr Creative Commons Flickr is a photo management and sharing tool that allows you to search for and download images shared under a Creative Commons license. You can copy, distribute and display these works as long as you give proper attribution, meaning photo credit. You can do this by either including the photographer's name or linking back to the original image.
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How to Make Better Graphics for Social Media
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13 Creative Resources for Real Estate Agents
Last month, we told you all about the digital basics that every real estate agent should master. Today, we're going to build on those essentials and talk about the creative basics every agent should master. But don't worry--you don't need to become a graphic design whiz! In fact, we're going to introduce you to some easy-to-use tools that take the pain out of getting creative. As in our previous post, we're turning to a new video featuring author and Curaytor co-founder Chris Smith. Smith again shared his real estate expertise with the winners of HomeFinder.com's Agent Makeover Sweepstakes, and this video is a sampling of the advice he shared with the winning agents. In it, Smith suggests agents master the following creative skills: Listing presentations Charts and graphs Listing flyers Images for social media and blog posts Logos In the video below, Smith recommends three online tools that can help agents with the items above. On the next page, we're going to enhance Smith's suggestions with additional helpful articles and apps.
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Our 7 Favorite Infographics from 2012
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Real Estate Tool of the Week: Deposit Photos
Whether you're a REALTOR®, a blogger, or marketer (or a combination of all three), you're probably in constant need of great photographs and graphic images. I have dozens of sites I use on a regular basis. Some offer a free, but very limited stock of photos. Others offer a vast array of beautiful images, for a staggering price. But recently, I found a real estate tool called DepositPhotos.com. I'm in love! It offers millions of premium high-quality stock photos, royalty-free images, illustrations and vector art at very affordable prices! Most of you know that I'm a bit addicted to social media. So the fact that I could login to this site with Facebook was a huge plus for me. One less username and password that I have to remember! The next thing I loved was the easy to use search interface, which makes it simple to find exactly the type of image I need. And talk about variety! This site has a huge inventory of images to choose from. Another great feature is that each image can be purchased in a variety of sizes. Most images are available in four to six different sizes. But my positively favorite thing about this site is the price. I can buy images for as low as one dollar each, depending on size. Most of the images that I purchase are for use in a blog post or on our Facebook Fan Page. Both of these require web sized images, which usually cost me two dollars each.
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3 Tricks for Wooing Window Shoppers
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Product Review: Cloud CMA
If you're in the market for a CMA product, you've likely heard of Cloud CMA. It's gaining buzz as a fast, easy, and aesthetically pleasing tool for sharing reports with buyers and sellers. In today's product review, we'll look at the report sets available within Cloud CMA, some key features of the product, and guide you through your next steps. The Basics Unlike many CMA products that require a manual transfer of information from your MLS to your CMA tool, Cloud CMA is already connected to your MLS. Cloud CMA leverages MLS data, as well as data from other sources, to create informative reports that agents can use to educate and better serve their clients. Cloud CMA currently works with more than 50 MLSs nationwide (including Rappatoni, flexmls from FBS, and Paragon by LPS) and continues to expand into new markets. Curious to see whether or not Cloud CMA is available in your area? Click here to see the drop-down menu of available MLSs. Report Sets 1. CMA When creating a CMA report in Cloud CMA, you have two methods for obtaining comparable properties. You can either enter specific properties by their MLS number or perform a "quick and dirty" proximity search. As with any CMA, you have the ability to customize the recommended listing price. Once the report is generated, it will include supplemental pages such as, "What is a CMA?" and an Online Valuation Analysis page. These additional pages contain information from top rated sites all over the web.
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