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6 Best Practices for Creating Knockout Real Estate Flyers

September 27 2017

Suppose you just landed a great new listing that you think some of your contacts would love. Go beyond just sending a generic email with a link to the MLS property listing by sending a just listed e-flyer template to show off any new property that has come on the market. Here are six best practices for creating digital flyers that sell listings!

E-flyer Best Practices

Check out these real estate electronic flyer (e-flyer) best practices:

ixact best real estate email flyer template

1. Always use an email header

Including your customized email header is an effective branding touch and makes it easy for those who receive your message see how to connect with you.

2. Create a personalized greeting

Make sure the email is personally addressed to each individual on the distribution list, not a generic salutation like "Dear Valued Client." Personally addressed mass emails highlight that the email is from someone you know. And because the email doesn't look like spam, open and click through rates are much higher.

3. Include several high-quality photos

Your flyer should be visually appealing, so make sure you include the highest quality images of the interior and exterior of the property possible, as blurred images can be off-putting and hard to view.

4. Keep the messaging concise

Include language that is easy to scan and descriptively vivid. Also, utilize bullet points, as they are a great way to show off key features of a property in a clear, concise way.

5. Include a clear call to action (CTA)

Your contact received your message, but what's the next step they should take? Often times, it's as simple as providing a link to more detailed listing information or clear directions to call to learn more.

6. Make it shareable

Maybe that property isn't quite right for the person you sent it to, but it is perfect for someone he or she knows. By providing "Share" buttons in your email below the e-flyer, it's easy for readers to share the property with their social contacts.

Remember, it's not just enough to send a great looking e-flyer. Be sure to see how effective it is. Through IXACT Contact's Campaign Reporting feature, you can see who has opened your Just Listed e-flyer, and more importantly, who has clicked on any hyperlinks. Those interacting with it may be the hot lead you've been looking for!

To view the original article, visit the IXACT Contact blog.