August 03 2015
We all know that eye-catching graphics are an important part of capturing the attention of today's digital audience. They might even be THE most important part!
But how do you know what makes an image work? Here are some pointers that will help you out:
Size
First things first, your image has to be easy to look at. That means it should be big enough to see and shouldn't be a pixelated mess. You can't take a small image and blow it up to a large size; it just won't look good.
At the very least, we recommend you use an image at least 400 pixels wide. That should work for a lot of things. If you want to get specific, the optimal image sizes that different social media channels use for posts, profile photos and more change often. This list of always up-to-date social media image sizes will help you out.
License
You want to make absolutely sure you're not violating anyone's copyright when you're using an image. No picture is worth dealing with a potential lawsuit! Err on the side of caution by taking your own photos, doing your own graphic design, paying for images from a service like Shutterstock or using one of these free photo resources.
Text
Graphics with text on them are great to pair with blog posts or share on Pinterest. If people see a picture paired with a great title, they will be more likely to click it! You can add copy to your images using any number of apps and programs. We like PicMonkey or Canva for quick, free editing.
Of course, one image doesn't work perfectly for all platforms. That would be too easy wouldn't it? Twitter likes horizontal images, Pinterest likes vertical ones, and Facebook seems to change its preferences every three months or so (we might be exaggerating). Here are a few of the best social media graphics tips we could round up for each of the leading platforms.
Google+
Blog
Do you have any questions about social media graphics that we didn't address here? Leave a comment, and we'll help you find the answer!
To view the original article, visit the Point2Agent blog.