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Friday Freebie: Property Flyer to Download and Print
In honor of back to school season, we're giving you homework this weekend. But don't worry--we promise it'll be fun and that you'll walk away with an upgraded real estate marketing toolkit. Ready? Let's get started! Expand your marketing mix with a free property flyer from ProspectsPLUS! Today's assignment has one purpose: to expand your real estate marketing horizons by upgrading or adding a new lead generation piece to your repertoire. That piece? A property flyer of your choice. We've teamed up with ProspectsPLUS! to offer RE Technology readers a free property flyer (with promo code FREEFLYER) that you can customize, download and print right from your computer. Your homework is to choose a flyer that either upgrades a property flyer that you're currently using, or is a type of flyer that you've never used before. There are multiple designs to choose from, and various flyer types like: Single property flyers Multiple property flyers Multiple property 'Just Listed' flyers 'Just Listed' lead generation letter to neighbors 'Just Sold' lead generation letter to neighbors Once you choose a flyer, you can customize it on the ProspectsPLUS! digital platform. Next, you'll download the flyer as a PDF and either print it at your office or take it to a local print shop. (Homework cheat: Before you get started, read our last Friday Freebie to learn how to get a $25 gift certificate just for creating a free ProspectsPLUS! account.) Use your flyer to create A+ marketing campaigns that target buyers, build your brand awareness, and attract seller leads. Download your free property flyer now! Use promo code FREEFLYER at checkout.
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Cheat Sheet: Photo Editing Terms for Real Estate Agents
Professional photographers make a bunch of tweaks to your photos behind the scenes that have a huge impact. Here is a guide to talking the photography talk even if you can't walk the walk. Use the guide to communicate changes you may need or to criticize your colleague's inferior photos--up to you!
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23 Resources to Grow Your Multimedia Marketing Skills
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Most Real Estate Agents Aren't Using the Right Photo File Type
As a real estate agent, you can easily school anyone on the hidden costs of investing in opportunity zones, no problem. But technical photography file terminology might not necessarily be your forte. Don't worry--we got you. Here, we define key photography vocabulary terms so you can market your property without losing your mind.
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3 Ways to Refresh Your Tired Real Estate Website
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10 Steps to Create a Custom Presentation in Google Slides
Meeting with new leads is exciting. Creating the materials you need to convert those leads... not so much. Even real estate agents are not exempt from the sometimes tedious task of creating presentations. But there's good news. Whether you need to create a listing presentation, first-time homebuyer seminar, or just a simple introduction to get things moving, there's technology to help you create professional presentations. Google Slides is one of these tools. Google Slides is one of the free tools included with every free Gmail account. It makes creating, editing, and sharing your presentations with collaborators easy from any device. To learn more about the free tools offered by Google, check out our articles on Google Keep, Google My Maps, Google Allo, Google Drive, and Gmail. For more information about using Google Slides, read on for step-by-step instructions to help you create and save a personalized theme that reflects your business and branding.
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Share This: Market-Driven Graphics Your Sphere Will Love
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25 Resources for Mastering Real Estate Photography, Video and Beyond
When it comes to their skillset, real estate agents are a bit like a Swiss Army knife. They need interpersonal intelligence, negotiation know-how, sales chops, and a whole lot of patience. But when you started out in real estate, I bet nobody told you how important multimedia skills were to the job—and how many different types of media you'd need to be comfortable with. From taking property photos, to creating listing flyers, to shooting video, agents in today's DIY digital age are expected to be media whizzes. Of course, there's only so much time in the day. To lessen your workload, we advocate automating where possible, and then filling in the gaps with a little do-it-yourself chutzpah. To that end, we've combed through our library of educational content to find the best, most helpful articles on media of all sorts—everything from photography to graphic design to virtual tours and beyond. Consider it your crash course in multimedia skills for real estate.
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Stop Paying for Royalty Free Real Estate Images
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[Infographic] Millennials Journey to Homeownership
Millennials are a force to be reckoned with, and considering the vast buying power they bring to the table, you may be wondering how you can capitalize on this tech-savvy generation. The good news is that 92 percent of millennials purchased their home with the help of a real estate agent—a greater proportion than the overall 88 percent of buyers who used a real estate agent—making it safe to say that real estate agents will retain an indispensable position in the industry. That said, knowing who the largest group of buyers for the last three years running are will help you shape your business to better meet the needs and expectations of this very important pool of buyers.
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4 Free Photo Editing Tools for Real Estate
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6 Best Practices for Creating Knockout Real Estate Flyers
Suppose you just landed a great new listing that you think some of your contacts would love. Go beyond just sending a generic email with a link to the MLS property listing by sending a just listed e-flyer template to show off any new property that has come on the market. Here are six best practices for creating digital flyers that sell listings!
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5 Tips to Finding Images for Your Website
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How Visual Storytelling is Shaping Real Estate
Have you ever heard the phrase, “A picture is worth a thousand words?” This famous idiom is based on the idea that a complex idea can be conveyed with just a single still image – and marketers took note of this powerful idea. Visuals have long been a cornerstone to a successful marketing strategy, to the point where an estimated 84 percent of communications will be visual by 2018. The Power of Visual Storytelling Can you imagine trying to sell a home using only text? Difficult, right? The challenge is that people form a first impression in a mere 50 milliseconds, so when they hear information, they’re likely to remember only 10 percent of that information three days later. However, if a relevant image is paired with that same information, people retained 65 percent of it three days later because of the unique story that was told.
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29 Resources to Help You Master Real Estate Video and Photography
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How Can You Use 'REmojis' to Connect with Your Clients and Leads?
As an agent, you'll perform dozens of tasks for your buyer and seller clients, and communicating every update can get a little stale: If you text or email with the clients, a new set of "REmojis" could help you keep your communications fresh and exciting... while saving you from adding six exclamation points to each message. As reported by Inman, agent Amy Dginguerian created REmojis as a way for real estate professionals to communicate and commiserate with clients, fellow REALTORS® and industry partners. Whether you're breaking news of a bidding war, checking in with your managing broker, communicating with a seller on the verge of closing or sympathizing with an office mate, you'll find there's a REmoji for almost every situation that arises in the average day of a REALTOR:
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Create Real Estate Flyers and Digital Ads with Canva
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Real Estate Marketing Templates You Can Start Using Today!
Adding a "personal touch" in your marketing might just be the key to getting new leads. Using good, old-fashioned ink and paper forges personal connections and engages with potential clients in a unique, timeless way. We realize you won't be picking up your quill and parchment, but don't be tempted to neglect the printed medium entirely. The right printed marketing materials speak of dedication, attention to detail and professional confidence. Here are some easy to customize templates for your convenience. Strike Hard with a Postcard A colorful, enticing postcard is like giving your business card an upgrade, offering more information in a more pleasant format. Hand someone one and you'll find it leaves a lasting impression, making it much easier for potential leads to put a face to your name. Click on your preferred template, and you will be prompted to download the respective Power Point Presentation file. Each template file has a tutorial on how you can personalize it with your information and images, print... and presto! Branded 1 – Click here to download template! Branded 2 – Click here to download template! Branded 3 – Click here to download template! Branded 4 – Click here to download template!
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How to Create Real Estate Flyers That Pop
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The Definitive Guide to Using Images on Your Website
We've looked before at where you can find images to use for your website, but what happens once you've chosen the images that you want to use? There are still some tricks that you can put into practice that will help your images appear the best they can on your website! One of the trends that we've seen all over the web recently is the use of large imagery on websites. While this definitely does make a huge impact on people visiting your website, it can also cause your website to slow down if the images haven't been properly cropped, resized and optimized. Cropping and Resizing Your Images One of the biggest mistakes that people make (even those who have been working with websites for years!) is that they resize images directly in their site's web manager instead of resizing and cropping an image before it is even uploaded to the file manager. Resizing an image means that you're changing the dimensions that the image is displayed at – usually so it's smaller than the original image. Doing this in your web manager doesn't actually make the file physically smaller – it just displays it smaller. What this means is that if you upload a 1MB file to your file manager, and only display it at 25% of its size, the user still downloads 1MB of data in order to view your image. In an environment when users expect everything on your website to load immediately, that extra time to download all of that data can quickly add up!
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Free Photo Resources for Real Estate Agents
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How to Make Better Graphics for Social Media
We all know that eye-catching graphics are an important part of capturing the attention of today's digital audience. They might even be THE most important part! But how do you know what makes an image work? Here are some pointers that will help you out: Size First things first, your image has to be easy to look at. That means it should be big enough to see and shouldn't be a pixelated mess. You can't take a small image and blow it up to a large size; it just won't look good. At the very least, we recommend you use an image at least 400 pixels wide. That should work for a lot of things. If you want to get specific, the optimal image sizes that different social media channels use for posts, profile photos and more change often. This list of always up-to-date social media image sizes will help you out. License You want to make absolutely sure you're not violating anyone's copyright when you're using an image. No picture is worth dealing with a potential lawsuit! Err on the side of caution by taking your own photos, doing your own graphic design, paying for images from a service like Shutterstock or using one of these free photo resources.
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13 Creative Resources for Real Estate Agents
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Our 7 Favorite Infographics from 2012
While we strive to bring you great educational articles, sometimes there's nothing like a little visual learning. To that end, we've rounded up our favorite infographics of the past year, on everything ranging from REALTOR® spending and expenses to social media cheat sheets. And since a picture is worth a thousand words, we've included a partial glimpse of each infographic in lieu of a text description. Enjoy! 1. The Price is Right! 2. Perfecting the art of a well-crafted email
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Real Estate Tool of the Week: Deposit Photos
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3 Tricks for Wooing Window Shoppers
Does your brokerage post your active listings on the window of your office to catch the attention of passers-by? Are they just printouts directly from the MLS? If so, you're missing an opportunity. Here's how to maximize your brokerage window "real estate." 1) Post flyers with marketing edge, not MLS printouts. Your MLS system is an invaluable source of data, resources, and much more. However, when you print out the property details of an active listing directly from the MLS, you won't be getting a slick marketing tool. True, your data will be accurate, but the presentation will probably leave much to be desired. Greg Robertson of Cloud CMA suggests an alternative: print out flyers instead of property details from the MLS. "Many tools used to create flyers are pulling MLS data directly, so you're still maintaining the accuracy without sacrificing visual appeal," Mr. Robertson explains. "If someone is passing by your window quickly, you have only a moment to capture their attention. You're much more likely to do this if you're using a sales-oriented flyer rather than an information-oriented document from the MLS." A robust CMA isn't the only tool to explore for flyers. You may also find that your single property website provider (i.e. ePropertySites), CRM, or online marketing solution (i.e. REALTOR.com, Market Leader, Homes Connect) also gives you the ability to create flyers for your listings.
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Product Review: Cloud CMA
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