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9 Automation Tricks that Will Rock Your Real Estate Business
Time is money, and the more time you can free up, the more money you can put in your pocket. Maximum efficiency is the name of the time-reclaiming game, and the first step toward that goal is to examine what's costing you valuable productivity. Where can your processes improve? Which redundant activities are holding you back? Surprisingly, the answer could lie in the very thing that's supposed to make you more efficient—the technology you use. The average brokerage provides its agents 12 different pieces of technology, according to consulting firm T3 Sixty. If those applications aren't talking to each other, you're looking at not only having to input the same client contact information into multiple systems, but you also risk leads falling through the cracks or missing out on automated post-transaction outreach that drives a customer-for-life strategy. Fortunately, many real estate platforms today can integrate with one another directly, or through third-party services like Zapier or API Nation. These integrations can help you automate tasks that you may be doing manually—or skipping altogether. To help you understand the many time-saving automations that can take your business to the next level, here we're highlighting nine handy examples of real estate integrations. Because the transaction is at the heart of any real estate business, the smartest move is to use your transaction management platform as the hub of your integration efforts. To help us illustrate this point, we're using transaction management platform dotloop in these examples. With over 75 integration partners, dotloop is one of the best-integrated technologies in the industry, and they offer two-way integrations, which means data can flow both in and out of their platform to your other applications. Learn more here. Ready to dive in? Here are nine automations that will rock your real estate business: 1. Start a new transaction right from your CRM or lead management tool. Did that lead you've been nurturing finally convert to a client? Save time by starting a new transaction right from your CRM. Dotloop integrates with both BoomTown and Zurple (and many more), enabling you to not only start a transaction from a contact's profile, but also view the status of a transaction and which tasks still need to be completed, all without leaving your CRM. 2. Streamline the earnest money process. Digital management of earnest money is one the best real estate innovations of recent times. Not only is it more secure, but it makes things far easier. The good news is, it can get easier still. Dotloop's integration with Earnnest lets you request earnest money right from the transaction platform itself. In turn, the customer can pay money directly to the escrow holder digitally via Earnnest, which processes the funds using a bank-level encrypted digital transfer. No more worrying about identity theft that could accompany mailing checks or wire-fraud. 3. Sync your email contacts with your transaction management platform. Transactions require a lot of back and forth between you and your client. Make sure you don't miss a step thanks to incorrect or hard-to-find contact information by syncing your email app with your transaction app. Dotloop integrates with both Outlook and Gmail. For a deeper Gmail integration that lets you start a transaction from your email, check out this Google Chrome plug-in. 4. Never miss a task or appointment with calendar integration. Speaking of Google, if you use Google Calendar to stay on top of your to-dos, integrating your transaction management solution with your calendar will automatically add important transaction dates to Google so you never miss a beat. 5. Digitally notarize documents with synced data. Skip the double data entry by syncing your transaction data to your digital notary platform. Notarize and dotloop work together so you can import transaction data from dotloop into Notarize for a streamlined process—and your clients can review, sign and notarize real estate documents faster. 6. Automatically send an anniversary message one year after a sale. The best way to keep a client for life is to stay in frequent contact. Celebrate your client's one-year home purchase anniversary by sending an automated message. BombBomb's integration with dotloop syncs close dates so that BombBomb automatically knows when to send the message. See what else this integration can do here. 7. Back up your transaction data to Google Drive or Dropbox. You know what never hurts? Backing up your data. Sync your transaction data to third-party services like Dropbox or Google Drive to give yourself a little peace of mind. 8. Keep your clients up-to-date on the transaction in Slack. Slack, a communications app, is all the rage in Silicon Valley. Many tech-forward Realtors have also taken to using it to keep internal communications about a transaction in one convenient place. If you're among them, connecting Slack to your transaction management platform means that you can automatically send or post Slack messages when, for example, a new document has been uploaded. See what the full integration with dotloop does here. 9. Stay in the loop on transactions from your franchise software platform. Last but not least, dotloop integrates with many of the major brokerage franchise's software platforms. That means you can start and access transactions right from your brokerage platform. Here's a list of franchises that integrate with dotloop. For more information or support, talk to your broker. EXIT Realty Realty Executives Better Homes and Gardens Real Estate Century 21 Coldwell Banker ERA Real Estate Keller Williams To learn about more ways dotloop can streamline your business, visit dotloop.com.
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The AMP Value Proposition for Agents and Brokers
In part one of this series, we defined the AMP™ system, detailed what AMP is designed to do and, more importantly, what AMP is not designed to do. Here we will discuss how AMP will benefit agents and brokers—the most frequent users of the MLS. How AMP Benefits Agents With AMP, agents have greater choice in picking from a gallery of applications that were previously not available or integrated within their MLS systems. Agents can even mix and match tools from different vendors to suit their needs and work styles. And by lowering the barriers to entry for new developers, we expect many more applications and tools to be brought to market. With AMP, agents will no longer pay for services they don't use. They will choose which applications they want to use and pay only for those chosen. Because AMP is the centralized database through which all applications connect and in which all data is stored, an agent's data stays in sync as they work across different applications. Agents will find entering and updating listings to be easier and more streamlined. A parcel-centric database—where each physical property has only one record and most of the physical elements of the property seldom change—speeds listing creation while eliminating duplicate entry or "refreshed" listings.
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Listing Ownership: Whose Grass Is It Anyways?
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It’s the Internet: Do You Know Where Your Listing Is?
With the sharing and exchange of so much listing data online today, agents know that exposure for their listings is normally a great asset when it comes to getting a property sold. Savvy agents also understand that while exposure is great, there may be some security issues to be mindful of when listing property on the Internet. It's a smart move to consistently monitor your listings and to continually track where these listings show up to ensure they are popping up in the right places! Recently, listed properties have been popping up on Craigslist, but not under the listing agent's name or company. Reports have revealed that some listed properties on popular web portals are being hijacked and placed under a bogus name with alternate contact information, thus setting the scenario for fraud and deception. This is not only illegal, but can deceive unsuspecting prospects get involved in a fraudulent transaction and put sellers in a possibly harmful situation. There are several international scams that have been reported that involve scraping information about properties for sale and offering them for lease. Inquiries about these properties are answered with an email that uses a similar name to the listing agent, property owner or sometimes even a former tenant. Scammers have used Craigslist and rental sites to advertise various properties, without the knowledge of the agent or the owners. Vendors are aware of these scams but are unable to determine if a post is legitimate or not unless it is reported to them. That's exactly why agents should consider using Google Alerts to keep the information about their properties monitored and ultimately safe from a hijacking!
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Top 5 Ways to Use RPR Search to Gain a Competitive Advantage
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RPR's National Launch
On November 1, 2012 RPR delivered on its core mission to provide its valuable parcel centric information database to all of NAR's 1,000,000+ REALTOR® members across the country. In the three years since Realtors Property Resource LLC was formed, just before the NAR Annual Convention in San Diego, CA in 2009, RPR has gone from a start up company to an extremely valuable REALTOR® owned technology asset creating products for agents, brokers, commercial practitioners, appraisers, associations and MLS/CIEs. RPR's delivery to markets throughout the country began in September 2010 with a phased launch based upon MLS and Association partnerships. This assisted in ensuring that REALTORS® received communication, training and support. As of November 1, 2012, RPR partnerships have surpassed 425 markets representing over 67% of all REALTORS®. RPR's National Launch was designed to extend RPR's parcel centric database to those REALTOR® members in non-partnering RPR markets. The importance of data integrity and accuracy RPR's primary function for REALTORS® is to provide advanced search, mapping, valuation tools and features which create dynamic reports which agents can provide to their clients and customers, which can assist them in making informed decisions when buying or selling real estate. At the core of this value proposition is layer upon layer of parcel-centric data from multiple sources.
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What we can learn from the new Nike+ website
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Product Review: Immobel’s Multi-Language Website IDX and REAL-Buzz
Although we set out to write a review of Immobel’s Multi-Language IDX Translation, a look at REAL-Buzz was inevitable. Thus, our review covers both. Many REALTORS® who invest in IDX translation to market to global buyers will also choose to participate in the (free) REAL-Buzz.com portal.
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