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The AMP Value Proposition for Agents and Brokers
In part one of this series, we defined the AMP™ system, detailed what AMP is designed to do and, more importantly, what AMP is not designed to do. Here we will discuss how AMP will benefit agents and brokers—the most frequent users of the MLS. How AMP Benefits Agents With AMP, agents have greater choice in picking from a gallery of applications that were previously not available or integrated within their MLS systems. Agents can even mix and match tools from different vendors to suit their needs and work styles. And by lowering the barriers to entry for new developers, we expect many more applications and tools to be brought to market. With AMP, agents will no longer pay for services they don't use. They will choose which applications they want to use and pay only for those chosen. Because AMP is the centralized database through which all applications connect and in which all data is stored, an agent's data stays in sync as they work across different applications. Agents will find entering and updating listings to be easier and more streamlined. A parcel-centric database—where each physical property has only one record and most of the physical elements of the property seldom change—speeds listing creation while eliminating duplicate entry or "refreshed" listings.
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Listing Ownership: Whose Grass Is It Anyways?
"Who owns the listing?" appears to be a never-ending debate in real estate, despite a recent court case that certified the broker owns the listing and the MLS can protect it. Somehow there remains this belief among some incredibly intelligent people in the industry that real estate agents do the work, so they own the listing content. They do not. This has never been the case, and unless an agent becomes a broker/owner, it never will be. A listing was, is and will be owned by the broker/owner and not the agent. Whose grass is it? Think about your grass. You hire a landscaper to come and cut your grass. The landscaper takes care of your grass. He weeds your grass, he waters your grass, he fertilizes your grass, and then he cuts your grass and hauls away the clippings. Your landscaper does 100% of the maintenance and care of your grass. Real estate agents do exactly the same thing. Instead of grass, they cultivate ongoing relationships with clients that they often brought to the brokerage (watering, fertilizing and weeding) and secure the listing of these clients and close these deals (cutting the grass and hauling away the clippings). Both the landscaper and the real estate agent are independent contractors. But does anyone ever say that the landscaper owns the grass? The real estate agent may have done 100% of the care and feeding of their clients, but they do not own the listing that this relationship produces.
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It’s the Internet: Do You Know Where Your Listing Is?
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Top 5 Ways to Use RPR Search to Gain a Competitive Advantage
FACT: There are over 160 million properties available in the RPR database. FACT: You can search for, and find, each of these properties in RPR. FACT: RPR has the largest database of distressed properties, sorted by county. FACT: You can search for, and find, each of these distressed properties in RPR. FACT: You're not searching! It's true! With over 160 million properties available within RPR, most users are simply entering a specific address and going directly to that property. While it's a great use of RPR, you could be missing out on all the RPR Search function has to offer. Consider this: RPR has five different search functions: All Properties, For Sale Properties, Neighborhoods, Market Activity and My Listings. Each search function allows you to narrow down your results by giving you the opportunity to enter very specific criteria. Want to just search for residential distressed properties with at least 3 bedrooms, 2 bathrooms, 1200 sqft. within Los Angeles County in CA? No problem. Want to search by APN/Tax ID number? No problem there either. They key is to use the "Advanced Search." It's located on the right side of the search button, click it and boom...a whole world of search criteria opens for you!
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RPR's National Launch
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What we can learn from the new Nike+ website
Running is quite arguably one of the most uncomplicated fitness activities in the world (unless of course you count the Ab Flattener). Now as more runners hit the road with the GPS and pace tracking slapped on, the beautifully simple sport of running is yet another thing potentially at risk for drowning in what is being buzzed about in the industry as big data. With Nike+, the omnipresent running coach application for Apple devices, a ton of data is stored and processed with each stride. But the outputs are as simple as the inputs on feet on pavement. Nike understands that I'm not coming to the website because I want to look at a bunch of numbers, or even do analysis on crisply-presented charts. I'm here for answers. How far do I run on average? Is my pace improving since my ACL surgery recovery? At what point in the run do I lose momentum?
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Product Review: Immobel’s Multi-Language Website IDX and REAL-Buzz
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