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RPR Integrates with CompStak to Deliver a Deal-Making Commercial Tool
RPR (Realtors Property Resource) is excited to announce that we're now offering our users another nifty tool in their commercial tool belt. In an effort to provide commercial agents with more of what they need to succeed, we are pleased to welcome CompStak as a new partner. CompStak is a national commercial data platform that puts valuable CRE intel into commercial practitioners' hands. CompStak offers commercial brokers, agents and appraisers access to commercial property comps. This is achieved through an information exchange which gathers and quality checks lease and sales comps from real world commercial professionals in the field. CompStak's free database provides millions of vetted, granular comps with no fees or contracts. This collaborative effort can save agents time and assist commercial specialists in getting more deals done. RPR welcomes CompStak to your tech stack Through RPR, REALTORS® can now access the CompStak Exchange, an analyst-reviewed comp data and analytics platform for no additional cost. CompStak can be located with just a click in RPR's Additional Resource section, which is found on every RPR commercial property. At its core, the system operates on agents sharing comps with each other and using/gaining credits. This "crowdsourcing" approach fosters use and collaboration amongst its users. REALTORS® will have access to 500 promotional credits which allows them to try out the product and to discover timely comps in their respective markets. REALTORS® can upload their own comps to earn additional credits. Access to CompStak is now available to all REALTORS®, REALTOR-ASSOCIATES®, and Institute Affiliate Members. Here's how to access CompStak in RPR 1. Claim your free account by linking from a commercial property in RPR. The CompStak logo will be displayed in the Additional Resources section. 2. A window will display stating you are leaving RPR for a partnered site. 3. After creating your account, access to the CompStak database will be granted, complete with 500 preloaded credits provided through this partnership. 4. Additional credits may be earned by uploading your own comps. Get Commercial comps in RPR RPR Commercial has been focused on being simple, succinct and the place to start a commercial property search. This new data integration goes a long way in supporting this commitment. If you're an RPR Commercial user, you're encouraged to try out CompStak for quick access to accurate and transparent data. It certainly has the potential to provide REALTORS® with a competitive edge and can lead to better, faster deals. Check out our blog Knowledge Base for even more details on CompStak and how this new commercial product integration works within RPR. To view the original article, visit the RPR blog.
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RPR Commercial: A Simple and Solid way to Search for Properties
In two recent RPR (Realtors Property Resource) Q&A articles with commercial practitioners, we noticed a theme: simplicity. Here's what Dave Ferro and Stephen J B Davis had to say about NAR's commercial property data platform: RPR really simplifies my search. I go to RPR Commercial to save time and simplify. – Dave Ferro, REALTOR®, Watson Realty Corp. REALTORS®, Gainesville, Florida I use RPR because it's really simple for getting solid info on a particular area. It's just so easy to get super specific data! Right down to the zip code and neighborhood level. – Stephen J B Davis, REALTOR®, SJBD Land and Homes at Keller Williams Bluegrass Successful commercial agents like Dave and Stephen know that RPR Commercial is a one-stop-shop for listings and research. In fact, RPR makes it possible for users to see on-market and off-market properties in one place—no matter which listing partner they use. Strategic listing and data partnerships RPR has worked diligently to bring everything a commercial practitioner needs to one central spot. Streamlining workflows, giving easy access to data and providing useful commercial tools in one hub can certainly work to your advantage and make you more efficient and productive. And having big league data partners goes a long way in making all of the above happen. RPR's partnerships with Biproxi, Brevitas, Crexi, Land Broker MLS, Officespace.com and TotalCommercial.com, to name a few, let you search more than 864K+ active commercial listings. For prospecting, RPR offers 56 million off-market properties around the country, which includes owner info for easy contact opportunities. Plus, strategic data and software integrations with Valuate® for calculating the return on investment, and Esri for rich economic and demographic statistics. Here's how to get started with your simplified search tool… RPR: your simplified commercial search tool First, visit RPR at www.narrpr.com and set the toggle to "Commercial" and begin your property search by entering a specific address, APN, or listing ID in the location field to go directly to the property. If you're searching by multiple APNs or Listing IDs at one time, use a semicolon to separate each. In this case, you'll be taken to search results displaying each property. You may also find that using the Commercial Map Insights found by selecting "Research" from the main navigation is a good way to look for land. Search areas vs. specific addresses You can also search for properties in a general area. To do that, you'll need to make sure that you have the correct "Filters" set. RPR will remember your last filter setting, but it's a good idea to make sure they're still set properly before beginning your search. You can also quickly remove previously set Filters by selecting the More Filters icon (you'll see it in the upper right navigation menu) and then the Reset button. Next, enter a neighborhood, ZIP code, city or other defined geography into the location field. As you type, RPR will auto suggest results, based on the location nearest to you. If you select the name of the auto suggest, your search will automatically be executed. Funnel down your commercial search If you started searching without any filters, or have too many results, you can now narrow down your results by selecting the type / status for your search. For example, drill down by selecting properties that are For Sale or For Lease or Active Under Contract. You can even choose Off Market Public Records. Each status has a corresponding calendar that can be used to set the date parameters that will restrict your search to that exact time period. One helpful tip as you are learning how agents in your market prefer to list properties, is to keep the "Commercial" property checked as this is a catchall property type and can house a mixture of properties that you may be interested in. Select your Price or Lease Price and enter the building or leasable square footage parameters and/or enter the lot size. Note that RPR features a mobile responsive design. This means that the layout will adjust based on screen size. For smaller screens, some search options are moved to the "Filters" area. Select the filters icon to expand the advanced search. You'll immediately see the count of properties matching your criteria. This is a helpful reference that will allow you to better pinpoint the specific properties you're looking for. Pro Tip: RPR has a max number of properties that you can search. Once your search area exceeds 5000 properties, RPR will show a message requesting that you adjust your search filters to narrow down your results. Advanced search filters include distressed actions, land use, and miscellaneous fields such as occupancy type, owner name, year built, time owned, and keyword search. Search Results: List View Now that we've gone over the basics of searching, let's move on to property search results. Choose List View to arrive at your results (the first set of icons in the upper right). To continue narrowing down your results, select the Filters icon and adjust the parameters of your search. You can also sort your results by clicking the Sort By dropdown or one of the column headers. From the List View, you can also save properties by clicking the heart icon (all the way to the right of the column). The property is automatically named after the street address, but you can type a new name if desired. Then select Save and the property will be added to your saved properties. Your Saved properties are listed on the homepage, or you can access them from the top navigation by choosing My Work and My Saved Properties. Printable View If you're looking for a printable view of the search results, select the properties you want by using the corresponding checkboxes and then selecting Print. A window will open allowing you to print Only Selected Properties or All Results. Note: selecting All Results will print the properties currently showing on your screen. If you have a large number of properties to print, make sure to scroll to the bottom of the screen to view all your results. From this results list, you can also create mailing labels or similar data to export into a CSV file, which is great for importing building and owner details into your customer relationship management system. Do that by selecting Mailing Labels from your results and then walking through the onscreen prompts. You can also go straight to creating a report by selecting Create Report. Photo and Map View There are also other options for viewing your results. You can change to a Photo Grid View or to the Map view by selecting those icons (in the upper right). The Photo Grid View gives you a way to view larger photos of the property. And the Map View allows you to further define your areas by drawing them on the map, or by displaying the outlines of geographies such as neighborhoods, ZIP codes, Opportunity Zones and more. (We cover that in more detail in this Commercial Maps article.) And finally, once you've found a property that you want to review further, select it to view the full property details. RPR Commercial: Keep it simple and solid It's no wonder commercial agents are talking about how easy RPR is to use and how the tools and property reports make them look so smart to their clients. The insight you gain from RPR Commercial isn't just a hunch; it's tried, true, hard data that can help you deliver recommendations that get results and ROI. Visit narrpr.com today to learn more. To view the original article, visit the RPR blog.
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Tap into RPR Commercial to Land More Closed Deals
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Realtor Sees RPR Commercial as a 'Game Changer' Based on the Size of His Market
This month's installment of RPR's (Realtors Property Resource) Success Stories welcomes Dave Ferro. Dave is the Managing Broker and Vice President of Watson Realty Corp in Gainesville, Florida. Dave is a REALTOR®, a practicing commercial practitioner, and an investment real estate specialist. He's also been active in leadership roles, including being the past President of the Gainesville Alachua County Association of REALTORS®, and the past District Vice President of Florida REALTORS®. He is currently the Florida REALTORS® Commercial Alliance Committee Council Chair. This latest role is how we heard his story. The RPR Member Experience team recently attended (via Zoom) one of those Florida REALTORS® Commercial Alliance Committee meetings and heard some eye-opening tidbits about RPR from Mr. Ferro. When it came to discussing using RPR Commercial as a resource, he said, "RPR reports really 'wow' my clients. I see RPR as a game changer based on the size of my market." Speaking to him about using RPR in his commercial business seemed like a no-brainer! Here's our Q&A with Dave Ferro... Q. How long have you been a REALTOR®? And what area do you specialize in? I've been a REALTOR® since 2004. I'm a broker and manage an office, but I also do deals myself, both commercial and residential. Q. How were you introduced to RPR? I'd heard about it, but I wasn't exactly aware of what it could do for me, as far as my commercial needs. But then I found out that RPR had collaborated with and was receiving listing info from CREXi and other listing sites. That access really got me to pay attention. For me, I use RPR to see stuff in the market. Not just MLS stuff, but everything. The commercial members of our board wanted better exposure nationally, and they were paying for third party services. I advocated for our users to use RPR and integrate with RPR. I said, "Let's keep our commercial guys happy and adopt RPR. It's free!" I also run three offices that are residential, and they all use RPR, too. The reports are really impressing all the sellers that we work with. Q. How are the reports doing that exactly? Well, in our offices, we really support, nurture and encourage old school farming. We like to canvas an area or neighborhood, do a quick intro, and then provide some info for the homeowner. The leave-behind we hand them is an RPR Seller's Report. They just make us look so smart! They're beautifully packaged and it looks like you spent a ton of time on them–but you really don't. It's a huge time saver and gives us a bunch of credibility. They're especially great for newcomers and really make the practitioner look brilliant! Q. What are some of your go-to features or tools? I use the property reports a lot. For a listing appointment, I come in with the property report, I personalize it, and it gives them something to chew on and read. It's a great leave-behind. And when it comes to property valuations and that type of thing, I usually know the number in my head because I know my local area so well. But when I present this data as backup to show I know what I'm doing, it's proof! The reports show I'm informed and I'm credible. All of it makes me look professional: "Here's info you may not have seen." I have to admit, sometimes commercial guys don't always put together the best presentation packages. We just don't have the time. And most smaller mom and pops don't always have that ability either. But RPR Commercial gives you that quality. It's very useful to small and mid size shops, that's for sure. Q. Does RPR relieve any commercial pain points for you? Search! RPR Commercial allows me to do a quick and dirty report for listing appointments. Sometimes it goes like this: I get a call and someone says, "I want to sell my building. Can you swing by this afternoon?" So now the pressure is on me and I don't have a lot of time. That's when RPR comes through. It shortens the amount of prep time I need. When there's zero time for a fancy presentation, I can create a report on the fly. And I come off as relatable and informed. I do them on my desktop in the office right before I head over. Then I bind them, show up and present them to the potential client. It makes for a really impressive deliverable. Q. How do you use RPR in regards to the current market? Where do you find yourself most when you're on the site these days? Again, it's searching for properties and listings. RPR really simplifies my search. We have a lot of partners, all these websites, and it just takes up a lot of time. I go to RPR Commercial to save time and simplify. That perfectly sums it up for me. I don't have to go to each individual's website for listing info. RPR Commercial gives me a head start. I can see all my properties and deals in one location. It's such a great place to search, every commercial agent should try it. Q. Knowing what you know now about RPR, how would you have integrated it into your workflow back when you were running a small commercial brokerage? I would probably base all my decisions on what I get from RPR. It would've saved me a lot of time back then. If I had to go back, I would've pushed for RPR sooner in my market. I'd go to the board and explain that the flexibility to go from these other sites to RPR is unreal. There's just too many benefits to not utilize it. Q. Any good RPR "wow" stories? I have some customers who are really analytical types and they just love the reports. It's perfect for people who are data driven. They love it. Detailed folks, it gives them so much to chew on, it really satisfies their need to back up a decision with data. That certainly "wows" them and appeals to their personality. Detailed property data "wows" is something we always like to hear! Great insight Dave, and thanks for sharing. RPR Commercial: big, small and everything in between As you can tell, RPR can help commercial practitioners in so many different ways. Whether it's searching over 800,000 listings, researching over 56 million properties, creating property reports for presentations or tapping into site selection and trade area tools, RPR can help you and help your business grow. Try it today at RPR or sign up for this free webinar to learn more and see RPR Commercial in action. To view the original article, visit the RPR blog.
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RPR Commercial: Trade Area Reports
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RPR Commercial: Parcel Overlays
In our last few RPR Commercial articles, we've honed in on specific map tools that can help commercial practitioners in property research and advising clients. We've covered map POIs, data layers, and drawing tools to show you just how deep RPR's data goes, and how easy it is to access this important information within our platform. We're continuing the trend by putting a spotlight on one of our Commercial mobile app tools: the parcel overlay. And here's why: during a recent member feedback session, one of the participants offered up some advice on a digital application that she's been using to great success. It was a parcel overlay app for the state of Florida. She then said (and we're paraphrasing), "If only we had a national tool like this that covered the whole country. It would be so valuable." Turns out, you do. In fact, every REALTOR® does! It's the Parcel Overlay map filter found in the RPR Commercial app, and it's a nifty little feature that doesn't get a lot of attention. Here's how it works and how you can leverage its value… Parcels that deliver the goods Before we dive into the "how-to's" of using the map parcel overlay, here's a summary of what it can do for you as a practicing commercial real estate agent. By turning on parcels on the map from your phone, you can click on a property and have instant access to the: Property Owner Acreage Boundaries and property lines Square Footage Property Address Transfer Date School District Sale Price Building Description Directions Trade Area and population info "Call agent" button Imagine standing in front of a property or prospecting in an area, and clicking a button to reveal all this information. The investment and development possibilities are endless with this type of digital data tool and it could potentially give you a huge competitive edge. It accelerates the job of contacting owners and "digging" for intel or gauging interest in offers for their property. The days of going from website to website and making endless calls for basic information are no more. With RPR Commercial map parcel overlays, you simply find the property and then access the data with ease. A visual representation of parcel data can really help you make informed decisions about the potential value of properties. Here's how to do it. The "How-to" on commercial parcel overlays Step 1: If you don't have it already, download the RPR app for your smartphone or tablet. Step 2: Make sure you switch the mode in your RPR app to "Commercial" Step 3: From the home screen, hit the magnifying glass icon to conduct a search. Enter an address, ZIP code, city name, MLS ID/APN or Tax ID, then click "search" right below the bar. You'll be taken to a map that looks like this: Step 4: See the little round navigation button in the bottom right, the one with the three smaller dots in a row? Press this button to reveal the map options: Step 5: Press "Parcels" to "on" to activate the parcel boundaries overlay feature. Now search the map pins, and select a property, and a page that looks this will appear: Step 6: Click on the photo of the listing and scroll down to see the Listing Details and the property description. Step 7: Scroll down even further to reveal the Location Details, Property Facts, the Price Change History and more. It's so easy to make RPR's commercial data work for you! The parcel data available to you in the RPR Commercial app could be a game changer. With just a few finger taps, you now have the ability to research and gather key information on millions of properties. Give parcel overlays a test spin while you're in the field or on the go. Download the RPR app today to streamline and optimize your commercial research tomorrow. Good luck! To view the original article, visit the RPR blog.
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How to Be a Successful Commercial Real Estate Agent
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Spot-on Commercial Site Selection Is How the Cookie 'Crumbls'
In one of our recent articles, Find the Right Site for Your Clients' Customers, we used a hypothetical client and situation to explain and demonstrate how the RPR Commercial Site Selection tool works. We hope you found it useful and visited the RPR site (Realtors Property Resource) to try it out for yourself. As fate would have it, days after we published the Site Selection step-by-step post, a "real world" example came by our desks. And after checking it out, we just had to share it with our loyal readers/users. Because, well, that's just how the cookie crumbles... Fresh, hot franchise taps into RPR site selection to make the most dough Cynthia Lee, a REALTOR® and Broker/Associate with KW Commercial in San Antonio, Texas recently helped a franchisor find the perfect retail location for their trendy, up and coming specialty sweet shop. Was it cinnamon rolls? Cupcakes? Bundt cakes? Doughnuts? Cookies (insert Cookie Monster frenzied munching sound effects)! Cynthia's client, Crumbl Cookies, is a fast-growing, popular brand in the dessert category, with retail locations popping up all over the country. Their concept? To make the greatest chocolate chip cookie ever. Of course, they've taken things a bit further by offering four specialty cookies each week, a rotating menu of one-of-a-kind cookie flavors such as Biscoff Lava, Coconut Lime, Funfetti, Key Lime Pie, Midnight Mint, Muddy Buddy and Snickerdoodle, to name a few. Rotating recipes such as these, plus their staples of chocolate chip and frosted sugar cookies, have really put them on the munchie map. Each store features an open-kitchen design where customers can see all the fresh, high quality ingredients that go into each batch. The scooping, the baking, the topping and the boxing all happens out in the open, which creates a fun environment and experience for customers. And Cynthia's client needed to know, "Where are the customers in San Antonio who would appreciate and pay for these top shelf baked goods?" Are those cookies baking... or is it the sweet smell of success? Fortunately for Cynthia, Crumbl knows exactly where their customers' sweet spot is, as far as marketing targets and demographics. They indicated that their target customer is: "Soccer Moms," mid 30s-40s Family Female $90K+ income Area with Population Growth Housing Growth Identified several possibilities, but then requested placement in a larger center with a few large stores. Armed with this target customer information, Cynthia was able to use her local knowledge and insight as a commercial real estate specialist, and use RPR's Commercial Site Selection tools to pinpoint Crumbl's ideal location. "I was a regular user of RPR when I was a residential agent, but never really utilized the Site Selection tool for commercial until recently," explained Cynthia. "I had no idea how great of a resource and tool it is! It's so easy to just assume anything with NAR is only residential focused, when in reality, RPR offers just as many commercial features. I had no idea what we were missing out on." RPR's Site Selection tool enabled Cynthia to crunch some data and turn that info around to her client in no time. "The best part about the RPR Site Selection tool is how quickly I can get a detailed and useful report about a trade area to our clients. It just makes the site selection process so much more efficient and is of tremendous value, especially when dealing with some of our more analytical clients." And of course, when she delivered the final package, her commercial client was more than impressed. "They were shocked at how fast I was able to get them what they were looking for. Thanks to the target customer information they provided me with, I was able to present a ranked list of different market segments, and the people who make up these areas, including their spending habits and other relevant socio-economic traits. My client was blown away by all the statistics and data, and how it was all packaged together in the report I delivered." RPR Commercial delivers the goods Well, two things probably happened after reading this article: you're curious about the RPR Commercial Site Selection tool and how you can use it for your next client. And... you really want a cookie! (The author feels your pang.) Visit RPR today to see how much RPR Commercial offers, including free access to one million active listings and 57 million off-market properties, plus prospecting, site selection and tools to enhance your business. To view the original article, visit the RPR blog.
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Find the Right Commercial Site for Your Clients' Customers
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Following the Money: Is Proptech the Pied Piper or the Savior of Commercial Real Estate?
Proptech is advancing all areas of commercial real estate from developments in building innovations and blockchain technology to smart homes and green tech. If you are a commercial real estate agent, you are noticing the change. Globally, real estate is the biggest industry and depending on where the data comes from, its value ranges from billions of dollars to trillions of dollars. That is a lot of money coming from one sector with investors throwing more into proptech innovations daily. So are all these changes in technology making the road to success easier or are they leading you down the wrong path? Tech investors are flocking to the real estate industry because they envision a future that allows you to better share information, control energy consumption, and improve construction workflow. Precise Information Change is good. Without the use of current technology, it would be virtually impossible to do business in today's commercial real estate market. Technology has allowed you to precisely measure square footage calculations, visit properties through 3D tours and submit all legal documents necessary through online methods. Simply put, proptech and CRE go hand in hand and incorporating them into your daily routine is essential. You cannot afford to fall far behind in your use and understanding of proptech, or you stand to lose your way. Data Commercial real estate deals with a huge amount of data. Everything from contracts and legal documents to building information and management operations. There is a need to provide easier and faster ways to source and transmit data. Enter the technology sector. Tech investors are jumping into the billion-dollar real estate industry to satisfy the need. According to Prescriptive Data in 2019, there were over $31 billion VC proptech investments. Companies are investing in ways to supply better and more accurate ways to deal with all the data through a variety of innovative methods. Blockchain Blockchain technology is not just for cryptocurrencies, it takes on a whole new meaning when delivering information in the commercial real estate industry. This developing proptech helps to easily maintain and control transactions in a very transparent way. Future audits of facts and figures are simplified through the use of blockchain technology benefiting you as a real estate agent by allowing verification of transactions quickly and easily. Reducing risk and streamlining processes are just some of the perks you can look forward to. Construction Management It's no simple task to construct a multi-level building from the ground up. Proptech building information modelling (BMI) will help in the planning, construction and management of a building's infrastructure for the entire lifespan of the property. You will be able to see real estate floor plans in 3D transformed entirely from hand-drawn sketches in a matter of a few seconds. Not only does this technology help everyone involved from architects and engineers to construction companies, but it will help provide current information to any prospective purchaser. Investments and Operations In a commercial real estate transaction, you need ways to accurately supply information to assist in your real estate marketing plan. Current proptech trends are developing ways to supply real-time data allowing management to make better-informed decisions. Up to the minute statistics on a property's history, neighborhood details and current ownership costs will provide for better ways to estimate the value and future value for decision making. Smart technologies will be able to monitor various algorithms and adjust for safer and greener environments. Monitoring airflow and energy consumption are just a few benefits of proptech innovations. All this translates into buildings being more attractive in rental markets for both the purchasers and end-user. Benefits for Real Estate Transactions Critical data for both commercial and residential properties will be available to include geo-location technology for planning and development purposes. Details on topography, flood zones, and soil stability will speed up the process necessary for construction and redevelopment sites. For real estate agents and lawyers, property transactions will be verified instantly for legal documents, land titles and transfer of ownership. Through advancements in technology, all of a building's information can be digitally transferred in a matter of minutes. Waiting for week-long responses to register a sale will soon be a thing of the past. Technology and CRE have travelled on different roads for a long time. But the future is clear, following the money trail could lead you on a path to success.
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REALTOR Uses RPR Commercial to Conduct Business and Break Down Barriers
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RPR Commercial: Map out a Path to Success
As a commercial real estate practitioner, your clients count on you for sound advice and expert guidance. One easy way to help them make more informed decisions is by mastering the RPR map. RPR's powerful map functions provide layer after layer of important insights. These maps provide a visual analysis, arming you with community intelligence that will help you promote a property with high traffic counts, understand the competition around a potential new restaurant, or do a quick check to see if a building is in a Flood Zone or Opportunity Zone.
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Use Public Records to Find Commercial Prospects
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5 Simple Steps for Searching Properties in RPR Commercial
Adjusting to life during the coronavirus crisis is affecting us all. It has also introduced many new "-ings": "sheltering," "distancing" and "flattening." At RPR, we think it's an opportune time to include "search-ing." As in, searching for commercial properties in RPR. Using RPR search is your first step in discovering all that RPR Commercial has to offer. It's time to look at the glass half full and use this newfound work at home time to get in and discover this incredibly useful function.
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RPR: Collaborating to Bring REALTORS a Pain-Free Commercial Resource
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Top 5 Data Needs for Researching Commercial Properties
RPR wants to help REALTORS succeed. As the nation's largest real estate database, RPR provides commercial practitioners with data, tools and reports that will help them "wow" their clients and close more deals. Here, we identify the top five areas in RPR Commercial that can be used to help bring more clients and more deals to the closing table.
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RPR Commercial: 3 Ways to Start 2020 on a High Note
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Top 3 Underused Commercial Search Functions in RPR
The actions taken to do a property search really haven't changed much since real estate and the internet first came together. For decades now, we've gone to listing sites to be immediately greeted by that oh-so-familiar search bar, and within a few clicks (with a little help from the magic of the internet), properties of all shapes and sizes pop up. In RPR Commercial, the same basic process holds true, but the use cases for search have grown well beyond just finding available space. With that in mind, I wanted to share a few of my favorite, but perhaps lesser-known, non-listing search functions.
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How to Implement RPR into Your Resimercial Business
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Leading Clients with Strategic Site Selection (6/29)
Wednesday, June 29, 2016 at 12:00 PM PDT Helping clients find the right location for their businesses can be a challenge—especially when they have their sights set on the wrong side of town. Redirecting those preconceived notions comes easier when equipped with the robust data and dynamic reporting tools found at Realtors Property Resource® (RPR®). Join us for this insightful workshop where you will learn to integrate your local market expertise with data and reports that will lead your clients in the right direction. Register now!
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Introduction to RPR Commercial (5/3)
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Crossover to RPR® Commercial (3/2)
Wednesday, March 2, 2016 at 9:00 AM PST Ask any residential REALTOR® and they’ll tell you there’s no one size fits all approach to meeting the needs of clients. Today’s agents fill a variety of roles, needing to know not just the neighborhood, but also local economic conditions. Join us for this trek into the RPR® Commercial platform, designed specifically to address the interests of residential REALTORS®. Register now!
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Target the Right Consumer Base With Esri Data From RPR
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Crossover to RPR® Commercial (2/3)
Wednesday, February 3, 2016 at 9:00 AM PDT Ask any residential REALTOR® and they'll tell you there's no one size fits all approach to meeting the needs of clients. Today's agents fill a variety of roles, needing to know not just the neighborhood, but also local economic conditions. Join us for this trek into the RPR® Commercial platform, designed specifically to address the interests of residential REALTORS®. Register now!
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Crossover to RPR Commercial to address those quirky residential questions (11/11)
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Rural Area Agents: Cover All the Bases for Residential and Commercial Clients
Hometown real estate agents are quintessential multitaskers, ready and willing to do whatever it takes to meet the needs of their rural communities. Here at Realtors Property Resource® (RPR®), we recently heard an entertaining tale of a REALTOR®, working in a one-traffic-light town, who exemplifies that "do what it takes" spirit. The story goes that the REALTOR® stood in the street outside a seller's home to flag down a pickup truck. Frantic to conclude the final walk through with her buyers, the agent sifted through her purse, coming up with $48 as payment to convince the driver to remove a 200-pound, 1950s wet bar from the basement of the seller's home. The unit had become a serious point of contention between buyer and seller, and the buyer refused to sign off on the walk through until the behemoth bar was removed. The driver agreed, but not until the agent and buyer helped lift the bar onto the truck, which they did, and then, happy and sweat-laden, went to closing. Not everyone is so inclined to close a deal, but the story got us thinking about adaptability as a contributing factor in an agent's rise to success, and how that adaptableness lends itself to a rising phenomenon in real estate, one that is steadily inviting traditionally residential agents to assume a variety of roles in their own right. Insiders refer to this larger than expected group as "resimercials," although Emily Line, director of commercial services for RPR, refers to them as "hometown heroes." "These are the folks that juggle multiple obligations in terms of servicing the diverse needs of their communities," said Line. "They are from rural areas—professionals plugged into their communities who have a vested interest in attracting small business, in addition to meeting the needs of homebuyers."
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Achieving Success With RPR® Commercial
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Commercial Real Estate Success, Courtesy of RPR®
We have been publishing a series of articles that profile how real estate professionals are leveraging Realtors Property Resource® (RPR®) to be more successful. Today, our article focuses on a commercial REALTOR®, Paul Martis. Busy Agent Summary We understand that you're busy, so we're going to provide a quick summary here. In one minute or less, these are the things you can take away from Paul's success with RPR®: Don't wait until your MLS signs up for RPR® before taking a look at it, because there's actually some value you can take advantage of without an MLS agreement. Visual representation of data is an important way to communicate with clients and can help get them more excited about their real estate transaction. RPR® can help provide highly visual reports that enhance clients' understanding and enthusiasm. Mention RPR® tools, and the opportunities they open up, to clients during a listing presentation to help win the listing.
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Product Review: IXACT Contact
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Beyond Residential: Commercial Agents Can Use RPR, Too!
Making the transition to commercial real estate can be challenging for agents who come from a residential background. Transactions take longer to close, appraisals are more complicated, and agents must learn to grasp the finer points of zoning in the areas they serve. On top of that, novice commercial agents need to embrace new technology tools in order to be successful. RPR Commercial is one of those tools. Launched in 2012, the application gives commercial agents access to dynamic search and reporting features, demographic and zoning information, and beyond. We recently spoke with Sydney Machat, CCIM, CRE, a veteran small town commercial broker and consultant in Maryland. As one of the earliest adopters of the solution, Machat is well versed in its many uses. He shared how RPR helps his real estate practice thrive. One User's Story RPR Commercial helps Machat support buyers in a transaction by enabling him to send comps to financing institutions and banks. "Banks want BPO-type information for real estate counseling assignments. I support seller and landlord brokerage clients with current market data initially from RPR."
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Commercial Real Estate Listings Tips
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Top 10 Articles from September
True to its back-to-school spirit, September was chock-full of educational topics. We saw a lot of trends in the articles we published this month--plenty of discussions about the importance of Google+, and tips for improving your blog and website. We also strove to keep you up-to-date with technology related events that occurred during the month. When GoDaddy crashed, we took the opportunity to teach our agent and broker audience more about the ins and outs of website hosting. Take time to peruse our Top 10 articles from last month and learn more about how technology can help you grow your real estate business. 1) 5 Mobile Apps That Streamline Your Real Estate Business - by RE Technology Staff Everyone's got a favorite--so we've compiled a list of ours! These fabulous apps let you to keep your business moving on-the-go and help you stay organized. 2) Closing Gifts That Give Back - by Karli Larson A wonderful way to make a lasting impression with your clients is by giving them a unique closing gift. Long gone are the days that a bottle of wine or a calendar with your logo on it will impress your clients. Your closing gift may be the last contact you have with them for quite some time, so it's important to let your clients know you care.
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Top 10 Articles from August
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7 Keys to Email Success
7 Keys to Email Success This is a very important topic for any professional, and vital for REALTORS® in particular – so let's cut right to the chase. Here are a few rules to follow if you're using email for your business. 1) Make it personal. Technology can offer professionals a competitive edge, but we need to be sure that it doesn't build a wall between us and our clients. In the context of email, this means you need to make an extra effort to give your communications a personal touch. Rather than writing your newsletter from the perspective of "the company," write it as you would a letter, from the perspective of an individual. Sign the letter as an individual. Include your contact information and even a headshot. This rule is particularly important for REALTORS®; for you, name and face recognition is vital.
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