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How to Implement RPR into Your Resimercial Business
It's certainly not an official REALTOR designation, but a few years back, a new buzzword surfaced in the real estate industry: "Resimercial." It describes residential agents who dabble in the commercial space, and vice versa. However, when it comes to applying RPR usage, the term "Resimercial" takes on a whole new meaning. We're talking about residential agents using RPR Commercial to strengthen their business capabilities and commercial specialists who use RPR Residential for the same reason. Today we'll take a look at how to access RPR Residential and Commercial, and we'll explore how toggling back and forth between the two might benefit you in serving your clients, being more successful, and closing more deals. Let's get to it...
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Leading Clients with Strategic Site Selection (6/29)
Wednesday, June 29, 2016 at 12:00 PM PDT Helping clients find the right location for their businesses can be a challenge—especially when they have their sights set on the wrong side of town. Redirecting those preconceived notions comes easier when equipped with the robust data and dynamic reporting tools found at Realtors Property Resource® (RPR®). Join us for this insightful workshop where you will learn to integrate your local market expertise with data and reports that will lead your clients in the right direction. Register now!
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Introduction to RPR Commercial (5/3)
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Crossover to RPR® Commercial (3/2)
Wednesday, March 2, 2016 at 9:00 AM PST Ask any residential REALTOR® and they’ll tell you there’s no one size fits all approach to meeting the needs of clients. Today’s agents fill a variety of roles, needing to know not just the neighborhood, but also local economic conditions. Join us for this trek into the RPR® Commercial platform, designed specifically to address the interests of residential REALTORS®. Register now!
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Target the Right Consumer Base With Esri Data From RPR
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Crossover to RPR® Commercial (2/3)
Wednesday, February 3, 2016 at 9:00 AM PDT Ask any residential REALTOR® and they'll tell you there's no one size fits all approach to meeting the needs of clients. Today's agents fill a variety of roles, needing to know not just the neighborhood, but also local economic conditions. Join us for this trek into the RPR® Commercial platform, designed specifically to address the interests of residential REALTORS®. Register now!
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Crossover to RPR Commercial to address those quirky residential questions (11/11)
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Rural Area Agents: Cover All the Bases for Residential and Commercial Clients
Hometown real estate agents are quintessential multitaskers, ready and willing to do whatever it takes to meet the needs of their rural communities. Here at Realtors Property Resource® (RPR®), we recently heard an entertaining tale of a REALTOR®, working in a one-traffic-light town, who exemplifies that "do what it takes" spirit. The story goes that the REALTOR® stood in the street outside a seller's home to flag down a pickup truck. Frantic to conclude the final walk through with her buyers, the agent sifted through her purse, coming up with $48 as payment to convince the driver to remove a 200-pound, 1950s wet bar from the basement of the seller's home. The unit had become a serious point of contention between buyer and seller, and the buyer refused to sign off on the walk through until the behemoth bar was removed. The driver agreed, but not until the agent and buyer helped lift the bar onto the truck, which they did, and then, happy and sweat-laden, went to closing. Not everyone is so inclined to close a deal, but the story got us thinking about adaptability as a contributing factor in an agent's rise to success, and how that adaptableness lends itself to a rising phenomenon in real estate, one that is steadily inviting traditionally residential agents to assume a variety of roles in their own right. Insiders refer to this larger than expected group as "resimercials," although Emily Line, director of commercial services for RPR, refers to them as "hometown heroes." "These are the folks that juggle multiple obligations in terms of servicing the diverse needs of their communities," said Line. "They are from rural areas—professionals plugged into their communities who have a vested interest in attracting small business, in addition to meeting the needs of homebuyers."
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Achieving Success With RPR® Commercial
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Commercial Real Estate Success, Courtesy of RPR®
We have been publishing a series of articles that profile how real estate professionals are leveraging Realtors Property Resource® (RPR®) to be more successful. Today, our article focuses on a commercial REALTOR®, Paul Martis. Busy Agent Summary We understand that you're busy, so we're going to provide a quick summary here. In one minute or less, these are the things you can take away from Paul's success with RPR®: Don't wait until your MLS signs up for RPR® before taking a look at it, because there's actually some value you can take advantage of without an MLS agreement. Visual representation of data is an important way to communicate with clients and can help get them more excited about their real estate transaction. RPR® can help provide highly visual reports that enhance clients' understanding and enthusiasm. Mention RPR® tools, and the opportunities they open up, to clients during a listing presentation to help win the listing.
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Product Review: IXACT Contact
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Beyond Residential: Commercial Agents Can Use RPR, Too!
Making the transition to commercial real estate can be challenging for agents who come from a residential background. Transactions take longer to close, appraisals are more complicated, and agents must learn to grasp the finer points of zoning in the areas they serve. On top of that, novice commercial agents need to embrace new technology tools in order to be successful. RPR Commercial is one of those tools. Launched in 2012, the application gives commercial agents access to dynamic search and reporting features, demographic and zoning information, and beyond. We recently spoke with Sydney Machat, CCIM, CRE, a veteran small town commercial broker and consultant in Maryland. As one of the earliest adopters of the solution, Machat is well versed in its many uses. He shared how RPR helps his real estate practice thrive. One User's Story RPR Commercial helps Machat support buyers in a transaction by enabling him to send comps to financing institutions and banks. "Banks want BPO-type information for real estate counseling assignments. I support seller and landlord brokerage clients with current market data initially from RPR."
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Commercial Real Estate Listings Tips
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Top 10 Articles from September
True to its back-to-school spirit, September was chock-full of educational topics. We saw a lot of trends in the articles we published this month--plenty of discussions about the importance of Google+, and tips for improving your blog and website. We also strove to keep you up-to-date with technology related events that occurred during the month. When GoDaddy crashed, we took the opportunity to teach our agent and broker audience more about the ins and outs of website hosting. Take time to peruse our Top 10 articles from last month and learn more about how technology can help you grow your real estate business. 1) 5 Mobile Apps That Streamline Your Real Estate Business - by RE Technology Staff Everyone's got a favorite--so we've compiled a list of ours! These fabulous apps let you to keep your business moving on-the-go and help you stay organized. 2) Closing Gifts That Give Back - by Karli Larson A wonderful way to make a lasting impression with your clients is by giving them a unique closing gift. Long gone are the days that a bottle of wine or a calendar with your logo on it will impress your clients. Your closing gift may be the last contact you have with them for quite some time, so it's important to let your clients know you care.
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Top 10 Articles from August
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7 Keys to Email Success
7 Keys to Email Success This is a very important topic for any professional, and vital for REALTORS® in particular – so let's cut right to the chase. Here are a few rules to follow if you're using email for your business. 1) Make it personal. Technology can offer professionals a competitive edge, but we need to be sure that it doesn't build a wall between us and our clients. In the context of email, this means you need to make an extra effort to give your communications a personal touch. Rather than writing your newsletter from the perspective of "the company," write it as you would a letter, from the perspective of an individual. Sign the letter as an individual. Include your contact information and even a headshot. This rule is particularly important for REALTORS®; for you, name and face recognition is vital.
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