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Educate and Empower Your Agents with RPR's New Commercial Learning Series
Introducing RPR's new Commercial video learning series, a self-paced introductory course designed to give agents quick, self-paced tutorials on the RPR Commercial system--a tool that will amplify their market expertise and help them be a more efficient REALTOR. The series includes seven courses, each lasting 10 minutes or less, with a printer-friendly handout to accompany each lesson. It's a helpful resource and opportunity for members to learn about new tools and techniques to help deliver a unique, competitive advantage.
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Piecing Together a Commercial Market
When it comes to commercial real estate, REALTORS need access to accurate and reliable data. Pulling together bits of market data here and there can be frustrating as well as time-consuming. Commercial agents need it all in one place, at the touch of a button.
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Esri Refreshed with New Trade Area Data and Site Selection Options
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RPR Expands Commercial Focus in 2019
Since 2012, RPR has offered REALTORS an exclusive resource to support clients and customers in the commercial marketplace. In an industry of rapidly evolving technology and strong competition, RPR has consistently worked to improve its commercial resources, including the RPR Commercial Mobile app. In 2019, RPR is further expanding its commercial programs and features through:
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Staying Ahead of the Game with Comprehensive Market Research
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What is a Retail Gap Analysis?
Part of working with retail clients is understanding the supply and demand conditions for the markets they are looking to, or should be looking to enter. This type of research is typically referred to as a retail gap analysis and, luckily for Realtors, it's easier than ever to perform utilizing RPR Commercial.
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How to Get Started in Real Estate Investing, According to the Experts
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A Commercial Pro's Success Amplified through Realtor Membership
Greg Hrabcak, CCIM, started his real estate career directly after graduating from Ohio State University 33 years ago. Since then, Greg has been involved in the sale and leasing of industrial, investment, retail, and office properties, as well as business brokerage sales throughout central Ohio. Greg's clients include Kroger Company, Inland Real Estate Growth Fund, Textron Financial Services, United Parcel Services, and Five Guys, and he has received awards from the Columbus Board of REALTORS, Ohio Association of REALTORS and the National Association of REALTORS.
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Top 5 Data Needs for Researching Commercial Properties
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Midyear Commercial Wrap-up: Data Integration Top of Minds
RPR Commercial staff were all hands on deck at this year's NAR Legislative Meetings and Trade Expo. Booth traffic was steady with members taking time to engage with staff, particularly over RPR's Trade Area Reports and Valuate (the platform's investment analysis tool). On-market commercial listings have increased to nearly 360,000––a 20 percent increase since Q1 2018, which prompted other value-added conversations among booth visitors.
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Spring Ushers in Major Refresh of Esri Data
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A Look Inside the Power of RPR Commercial
Tangible, authoritative, reliable data. That's what commercial practitioners across the nation tell us about what they need to succeed in the marketplace. And RPR is ready. From demographics, psychographics and predictive analyses, to economic data and a full suite of reporting tools, RPR Commercial is a REALTOR's right hand. Check out this infographic for a breakdown of how commercial practitioners can use RPR to identify the who, what and where for every town/city in America.
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A Realtor's Path from Selling Homes to Investment Real Estate
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Market Watch: The Top Commercial Real Estate Trends for 2018
With the ups-and-downs of today's crazy economic and political climate, real estate can be complicated, to say the least. As this rapidly changing environment continues to affect the market, look to these commercial real estate trends to point you in the right direction: Interest Rates The benchmark lending rate rose in December by 1/4 point, to 1.25 to 1.5 percent. Three hikes for 2018 are projected, with the federal funds rate forecasted for 2.1 percent by the end of the year, and a rate of 2.7 percent projected for 2019. Despite these forecasts, the 10-year Treasury rate has remained stable, indicating the market is not so sure of these rate hikes, and looking to inflation as an indicator of their propensity.
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A Look Inside the Power of RPR Commercial
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Commercial Real Estate Technology: Price vs. Value
Every year, commercial practitioners spend a lot of hard-earned money on data from a variety of sources, hoping to integrate all of the pieces into a singular client presentation. Yet, only Realtors Property Resource® (RPR®) can offer commercial practitioners all of the data and reports they need from one reliable, authoritative source. Better yet, RPR is offered as a benefit of NAR membership, already included in their annual dues. The infographic below compares the ROI of RPR versus other data sources:
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Beyond Spreadsheets with Real Estate Financial Modeling Tools
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Top 5 Data Needs for Researching Commercial Properties
'Tis the season for list making and in this spirit of the holidays, we want to help you with your clients' top five must-have pieces of information when buying or listing a commercial property. 1. Property Details Definitely the number one category of information for your client, and it goes beyond "Is this property available?" Dig into information on square footage, zoning, owners, tenants, tax information, mortgage records, legal descriptions and much more. There are a multitude of resources that help you research a property from free sources such as public records to your paid listing and data service providers. RPR Commercial pulls data together for you in one place through aggregating public records nationwide and partnering with 26 contracted CIEs/CMLSs and 668 MLSs for on-market commercial listings. Currently there are more than 320 million on-market listings, over 35 million off-market properties and with the recent integration of SMR Research, an additional 7 million tenants occupying space available for your research exploration.
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Tenant Data Comes to RPR Commercial
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An Economist's Tour from Wall Street to Main Street
Realtors® are often looked at by clients as local economic experts. With expectations to time markets precisely, identify future purchase/sale opportunities before anyone else, and ultimately apply all of this to determine the optimal purchase or sale price for projects having multiple year outlooks. Of course, this comes easy with a crystal ball, but if you don't have access to one, knowing a few data points and having the right resources can vastly improve your odds at projecting things accurately. Lucky for Realtors®, experts like George Ratiu are here to guide us in how to better use a tool like RPR Commercial in order to mine economic insights.
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Mortgage Data Turns Table in Buyer's Favor
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Wooing Amazon: Red Rover, Red Rover Send Amazon HQ2 Right Over
Cities and municipalities across the U.S. are scrambling to put together their portfolios. Amazon, the world's largest online retailer, is looking for a second headquarters. Those up for consideration will include metropolitan areas in North America with at least one million people, a stable business climate, urban or suburban locations with the potential to attract and retain strong technical talent, and communities that think big and creatively. What will it take to win the affection of Amazon and bring billions of dollars to the local economy? While many would love to call their city a home for Amazon, some locations make more sense than others, especially when it comes to finding the right people for the 50 thousand jobs the behemoth merchandiser intends to create.
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Discovering Local Opportunities By Assessing National Trends
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At the Core of RPR Commercial
For many commercial practitioners, RPR is the go-to source for persuasive, decision making data and reports. From site selection and investment analysis tools to demographic and psychographic insights about communities, this valuable Realtor® member benefit truly helps validate a practitioner's local expertise when working with a broad range of clients. At RPR Commercial, we have a goal of becoming the nation's top technology for researching and analyzing commercial real estate opportunities. With this in mind, our data and integration partnerships are strategically selected so that whether they provide local economic activity or traffic counts, they all provide nationwide coverage and usability. So just by being a Realtor® and creating an RPR account, users have unparalleled access to the following:
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Downsizing to Downtown: Boomers Hitting the Road
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Work, Play, Live: The Commercial RE Focus
It's becoming rare to see a separation between work, play and everyday life as Millennials continue to seek walkable communities that include easy treks to work and entertainment. According to a recent Swanepoel T3 Group study, Commercial Real Estate ALERT: Analysis of the Latest Emerging Risks and Trends, demographics based on the interests of Millennials are more important than ever in business practices.
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The Future of Integrated Technology and Real Estate
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The Next Frontier for Business Efficiency: CRE Tech Integration
The world of commercial real estate technology is booming. Today's software developers appear to be limitless as to what problems they can solve, and new innovative companies seem to grow by the day. While modern technologies are a welcome change to most in the commercial real estate space, it has led many practitioners to declare, "I subscribe to several software systems. It would be terrific if they were all connected." With this consistent mention from CRE professionals, naturally the right solution for tech companies to explore is integration. But before we can dive into this concept, it is important to understand how integrations are possible. An Application Programming Interface (API) is a software-to-software interface that allows separate programs to connect in a simple environment. In other words, this software concept allows for the seamless access of a user from one platform into another, or allowing a user access to portions of one software on another program's platform. "Integrations are the wave of the future in software," says Bruce Kirsch, Founder and CEO of REFM. "Having an API has been on our product road map since day one of Valuate®. We believed then, and still do today, that inter-operability with other platforms is one of the things that makes and keeps a software platform valuable and relevant."
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RPR / CommercialSearch™ Integration: Easier workflow with insightful data
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3 Bite Size Courses to Get You Going in RPR Commercial
With the start of a new year come goals, resolutions, and a general sense of being able to finally accomplish those high aspirations, such as improving your services to commercial clients. While we can't help you get to the gym more often, we can certainly guide you through using RPR in ways that will save you time, and give your clients a reason to keep coming to you for their commercial real estate needs. Below are three courses that will get you started down the right path. 3 Key Benefits to Wow Commercial Clients This course is a great introduction to RPR Commercial or even just a quick refresher. The focus is on how to gather and add information about properties and save time searching for communities that complement your client's business needs. As an added bonus, you will even learn a few great tips for how to use RPR Commercial on mobile devices. Save my seat!
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Commercial Real Estate Delinquency Rates Climb – Watch Out In 2017
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RPR Launches Traffic Data, New Report Customization Feature, and More
Realtors Property Resource® is wrapping up 2016 with two significant new features for residential and commercial users: traffic count data and user-generated report pages. Traffic count data arrives in website and mobile Now, RPR offers the industry's most current traffic measurement product to its website and app users with 24-hour average daily traffic counts for highways and roads throughout the United States. Available in both the commercial and residential modes of your RPR app, the tool displays estimated current and historical data based on average daily and average weekday traffic counts. Simply go to any RPR map on your phone or tablet and click the Traffic Counts icon. Then, select a street-level pin to reveal the data. For commercial practitioners who prefer to access traffic counts through the RPR website, first, search for a property, then choose Bigger Map and click on the Traffic Counts icon from the options provided.
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Opening Doors to Real Estate Investing
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Simple Solutions for Gathering Commercial Property Facts
While the commercial real estate culture has traditionally leaned toward practitioners holding property details tight to the vest, clients still expect to have all the facts before making a decision on site selection. With RPR Mobile™, commercial practitioners can instantly access an expansive amount of property information from wherever they are and then easily transform that data into a sophisticated, decision-prompting report—one that is immediately delivered to the client by way of email or text. Here's how. 1. Pull up the property You are on a walk-through with your client. You have the property information that is available pulled up on RPR Mobile™. You know there are holes in the facts. Between your client's needs for the space and the information the property manager is providing outside of the listed facts, you need to capture as much information as possible and your pen cannot write fast enough...
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Has 2016 Delivered on the Projected Commercial Real Estate Trends?
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[Infographic] Introducing the RPR App: Commercial Mode
Residential and commercial practitioners across the nation will be pleased to learn that RPR Mobile™ now includes commercial data and reporting. Learn more about this valuable asset by checking out this simple infographic: Click to view full size
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Commercial Real Estate Pro's 5 'Must Have' RPR Tools
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Commercial Data Comes to the RPR App
REALTORS® across the nation will be pleased to learn that RPR's app now includes commercial data and reporting. The full extent of the app's expansion into commercial territory will greatly enhance a REALTOR'S® ability to conduct on-location property searches, analyze a multitude of relevant data sets; and instantly create client-friendly, decision-prompting reports. The new Commercial mode, easily activated from within the RPR app, is similar to the platform's Commercial website, recognizable by its red theme. Once logged-in, REALTORS® can swipe through three home screens: property search, nearby market activity, and area demographics. Searching properties in commercial mode will return active (for sale or lease), sold or leased, off market, and distressed properties within a specific area. And every search easily converts to a branded report with a REALTOR'S® photo and contact information. The reports (Commercial Property, Trade Area or Best Business) can be instantly downloaded and/or emailed to a client. How will this marketplace innovation make a difference in your real estate world? Here are three scenarios to think about.
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Create the Perfect Commercial Presentation Package with RPR
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The Strength of a REALTOR®: Resourced with Data for Commercial Business Needs
With social media buzz surrounding hashtags like #REALTORTEAM and #GETREALTOR, the public is being reminded about the expertise a REALTOR® brings to the table for investors. Since the National Association of REALTORS® represents members involved in all aspects of real estate, strategy around value added data to support each REALTOR's® specific business needs continues to be an ongoing study. To dive deeper into commercial members' needs, RPR recently went into the field, so to speak, to ask more than 100 Commercial REALTORS® what they find to be the platform's most valuable features—the tools that help them impress clients, win more business and save money; ultimately reiterating reasons to work with a REALTOR® versus a non-member. Here are the top three features according to participants: Site Selection Analysis Working with a developer who is trying to find a location for a mixed-use community with apartments and retail space? Use RPR's demographic, psychographic and spending data to identify high concentration areas of consumers, employees or renters. Users can also run an analysis targeting areas with young, successful singles seeking urban lifestyles and who spend their disposable income on dining and shopping.
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RPR On-Demand Video Tutorials a Plus for Real Estate Pros
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Leading Clients with Strategic Site Selection (6/29)
Wednesday, June 29, 2016 at 12:00 PM PDT Helping clients find the right location for their businesses can be a challenge—especially when they have their sights set on the wrong side of town. Redirecting those preconceived notions comes easier when equipped with the robust data and dynamic reporting tools found at Realtors Property Resource® (RPR®). Join us for this insightful workshop where you will learn to integrate your local market expertise with data and reports that will lead your clients in the right direction. Register now!
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5 Ways RPR is Opening Doors for ClientLook Subscribers
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Introduction to RPR Commercial (5/3)
Tuesday, May 3, 2016 at 1:00 PM PDT Do you have clients looking for the ultimate location for their business? In just 60 minutes, you'll learn how to create your RPR profile and how the three core functions of RPR Commercial can help you provide all the information your clients demand. We'll start by searching for and viewing property details. Then, we'll look at data such as psychographic, demographic and spending information to truly understand the consumers in a given neighborhood. And finally, we'll look at sales volumes via thematic maps and create an impressive report that summarizes all this amazing data. For REALTORS® specializing in commercial properties, this class is a must! Register now!
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Crossover to RPR® Commercial (3/2)
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Crossover to RPR® Commercial (2/3)
Wednesday, February 3, 2016 at 9:00 AM PDT Ask any residential REALTOR® and they'll tell you there's no one size fits all approach to meeting the needs of clients. Today's agents fill a variety of roles, needing to know not just the neighborhood, but also local economic conditions. Join us for this trek into the RPR® Commercial platform, designed specifically to address the interests of residential REALTORS®. Register now!
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What’s on the Horizon for Land With RPR Commercial
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Commercial Real Estate Industry Lags in Embracing New Technology
A report compiled by Altus Group, a Canadian information technology (IT) firm, recently found the trillions of dollars invested in the global commercial real estate market are being processed with grossly outdated technology at risk for human error and inaccuracy. Though real estate trends have shown an increase in new commercial real estate capital, it has apparently NOT been funneled into upgrades. Error 404: Commercial IT Doesn't Exist Dollars have been invested instead in other tech, such as smart building technology, automation systems, and improved energy efficiency. All the while, the roughly $11 trillion in commercial real estate investments worldwide are handled manually via spreadsheets. Warning: Parental Controls Have Blocked this Site This inherently manual system introduces not only the element of human error, but lack of visibility through data silos – stifled, lost, or overlooked information resulting from a poor data management system that makes real-time data comparison for professionals nigh impossible.
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Crossover to RPR Commercial to address those quirky residential questions (11/11)
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5 Amazing RPR® Commercial Tools to Try Right Now
A multi-dimensional approach to real estate, either as a commercial or residential practitioner, can serve as the tipping point for winning that all-important listing, landing new clients, and pinpointing the perfect location for a business venture. From basic property facts to advanced economic, market and consumer indicators, one powerful, all-inclusive data platform is all you need to thoroughly understand and execute the needs of your client. Here are the top five RPR tools used by the country's most versatile REALTORS®. 1. Property Facts: Your Changes Use your market expertise to separate yourself from the competition. No other commercial real estate platform offers side-by-side, listing vs. public record comparisons like RPR's Commercial Property Details page. Moreover, no other data source offers this level of interaction. Here, you can add basic facts such as cap rates, parking spaces, year built, and more. More on this tool: The Property Details page includes data derived from public records or listings such as building/lot size, the year it was built, listing photos, property owner information, location and tax information, as well as a summary of statistics about the surrounding area. RPR licenses public records property data from the Applied Analytics division of Black Knight Financial Services (BKFS), the nation's leading provider of mortgage processing services, settlement services and mortgage performance analytics. Watch this step-by-step tutorial
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RPR® Commercial Serves Multiple REALTOR® Specialties
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Crowdfunding Comes to Real Estate with Fundrise
The Internet is a tool that has brought people together for a myriad of reasons. Recently, people around the U.S., and even around the world, have banded together and pooled funds as a means to help get projects off the ground. Crowdfunding websites like Kickstarter have funded movies, music albums and even educational institutes. Now crowdfunding has made it all the way to the world of real estate through the establishment of a website called Fundrise. Fundrise is a website that aims to fund commercial real estate projects by inviting individuals to directly invest in projects with as little as $100. Projects such as the construction of hotels, apartment buildings and other developments, which are typically exclusive to the domain of wealthy investors and private equity firms, are funded through the combined efforts of individual and group backers. Since Fundrise connects investors directly to properties online, there is no hassle of dealing with multiple levels of middle men and funding institutions, which can whittle down an investment and its returns. It may sound like a crazy idea, but the idea has really taken off as the group recently raised more than $31 million in its first round of funding from a group of various backers in the technology and real estate fields. A large part of that financing came all the way from China where a social networking company called Renren, but even individual investors like Scott Plank, a real estate developer and former Under Armour executive, and Richard Boyle, the former chief of an online commercial real estate listing service, were able to get in on the action as well.
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The Quantified Community: Taking Account Of It All
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Making a Point with RPR Commercial’s Maps
What comes to mind when you think of 'Points of Interest' (POIs)? Airports? Libraries? Schools? To many, points of interest are simply places on a map. But what if you could use POIs to help educate clients beyond just showing them what's nearby? To give REALTORS® even more data in their arsenal of information, RPR recently added POIs to the maps in RPR Commercial. But these POIs aren't simply just pins on a map. Separated into ten broad categories such as retail, manufacturing, transportation, retail and finance, with nearly 100 subcategories, each point of interest displays basic information about the business at that location including address, number of employees, annual sales volume and industry. So just how can you use this information with clients? Here are 3 examples from RPR users of how POIs can not only educate and impress clients, but showcase a REALTOR's® local market expertise. Property Management: Working with a client on a lease renewal? One RPR Commercial user took advantage of the POIs to support the terms of a renewal on a lease. The property is a convenient store franchise. By pulling financials on franchisees in nearby geographies, the REALTOR® was able to validate that the current location is more successful than other franchisees in neighboring geographies based on the sales volume being significantly higher. The current location attracts consumers and produces sales.
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Bitcoin And Property Prices: Nowhere Near Ready For Prime Time
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The 3 Best Email Marketing Platforms for Commercial Real Estate Professionals
If I had to guess, you've heard this before: email marketing is not dead, especially for professionals in the commercial real estate business. In fact, a 2011 study from the Direct Marketing Associate showed that email marketing yielded a return of $40.56 per dollar spent, compared with $22.24 for search, $12.71 for social networking and $10.51 for mobile. So, what's the secret to effective email marketing? There's no surefire formula, but there are a few simple things you can do to ensure that your message is received as best as possible. Segment your list: Which strategy seems more effective? Blasting your entire email list about newly listed properties in the DC suburbs, or sending it only to people that you know are interested in a property in that area? Segmenting your database ensures that that you're effectively marketing the right message to the right people. Craft great subject lines: The subject line is the first thing that your prospect sees after your message his his inbox. Make sure you think about what your audience needs or wants to see in that subject line that will make them open that email right away. Pro tip: make sure it's 55 characters or less so that it's mobile-friendly. Make it meaningful: Your email needs to have engaging and relevant content in order for it to stick with the reader. If you master this step, you'll be well on your way to building strong relationships and closing more sales. This tip list isn't comprehensive by any means, but should help you get the ball rolling and help you think critically about what you send out over the web. Now that we've reviewed those quick steps, let's turn our attention to the "how" of email marketing and talk about the tools that will help you get the results you desire. Here are the three best email marketing platforms for professionals in commercial real estate.
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Holiday Deal: Win a Kindle Fire HD from REI Wise
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A Commercial Real Estate Blogger’s Take On Blogging
Today's post is a guest entry from Aron Susman of TheSquareFoot.com. Given we don't cover a lot of commercial real estate blogging, I couldn't say no when he offered up a post on the topic – plus he mentions zombies. Take it away, Aron! Blogging about commercial real estate isn't always easy. Only industry professionals typically care about transactional info, and more often than not, the good ones know about them before they get blogged. Unless the topic is about a huge brand name relocating or coming to a neighborhood near you, no one outside of real estate cares! So how do you hook the everyday reader and get them coming back to your blog for more? First and foremost, create engaging content. The more pictures, the better. Our Office Space Of The Week posts, which feature pictures and a short write-up about unique office space, generate a ton of visits to TheSquareFoot's blog. We learned that as boring as commercial real estate is, people liked seeing cool office space.
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RPR Commercial Brings It
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Beware: Three Vices to Effective Blogging!
I stumbled across a local real estate broker's website today. It took about 30 seconds to notice three fundamental issues with the site. And before anyone gets twisted out of shape and thinks I'm just dissing someone's site, keep this in mind... One can learn by watching the good things other people do. But you can also learn by observing what not to do. This particular site is not alone, there are countless examples just like it scattered all across the Internet. LOTS of real estate practitioners have websites. There are many brilliant sites out there, and many that are not-so-swift. Be brilliant. What were the three glaring errors I saw?
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