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10 Insights into Real Estate Technology for 2015

December 08 2014

2015 is shaping up to be a big leap forward for real estate technology. Venture funding is flooding into the space, and M&A activity is at all time high--not to mention the closing of the Trulia and Zillow merger! With mobile technology permeating every aspect of an agent's business, mobile real estate technology will begin to become more widely adopted. Thanks to the proliferation of smartphone adoption among real estate agents, 2015 is guaranteed to transform the technology landscape in the industry.

1. Prepare for mobile to take become the indisputable focal point of everything real estate tech

mobile group shot 500px

2. iBeacon technology will begin to be used in listing signs

iStock wireless

3. Drone photography and video will be regulated for the real estate industry as FAA issues first set of guidelines in September 2015

drone sunset

4. Prepare for the Uberfication of real estate technology from mailing postcards to on-demand showings

mobile uberification

5. Zillow and Trulia will continue to dominate consumer search

zillow trulia merger

6. Analytics will begin to play a bigger role and enable agents to measure ROI more accurately


7. Shift towards performance based marketing for real estate agents

ppc chalkboard

8. Agents will expand skillset into homeownership


9. Online lead generation technology will enable agents to more effectively target and cultivate leads

crm relationships

10. Home discovery will become easier for consumers to tailor by taste

home search many

Mobile, iBeacons, analytics, Zillow, and drones are sure to capture the lion's share of headlines in 2015. The future is bright for real estate technology as consumers become more savvy and, as a result, motivate agents to adopt new technology in order to stay ahead of the curve.