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Don’t Have a Real Estate Website or a Blog?

February 15 2011

burnt outDon't have a real estate website or blog?

No problem this page is all about you. We’re going to help you get up to speed today. Have a website and/or blog but no web traffic?

Don’t feel bad, most Realtors really don’t have a clue!

Most of you don’t know how to get going so follow along with us please, lets start with what web 2.0 really is.

The web as we knew it was static. Consumers were presented with information and could respond through email or forms. The new paradigm is interactive, transparent and is all about the consumer.

The term Web 2.0, which was coined in 2004 by O’Reilly Media, refers to a second wave of web-based services such as wikis, social networking sites, blogs and other communication tools which focus upon shared information and collaboration among users.

The video put out by The NAR spells out in a rather cryptic way what Web 2.0 is all about.

So now you have an overview of Web 2.0

Unfortunately most Realtors make the same mistake!

They believe that to be sucessful on the web a property search site is all you need. So they set it up a generic template bought from a vendor with a basic IDX and then promptly forget about it, buying into the salesman’s pitch that it was sure to make money. After a few months of little to no leads, they begin to look for a better site to spend their money on.

The problem is they repeat the same steps as with the site they just had: buy it and forget about it. A few newcomers skipped this cycle altogether and went directly to the social networking sites only to make the exact same mistakes.

It takes commitment, time, money and sometimes just a little bit of luck to turn your site/blog into a lead generating machine, unless you take the time to learn more about some search engine otimization techniques.

 

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Other articles of interest: Top Producer IDX | Consumer 2.0: The Empowered User