You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List

Four Hard Truths About Real Estate Websites

June 27 2014

website lwolfWhether you're new to running a real estate website, or have had one for many years, you should know the hard truths of owning one. This will help you improve it, and help make it the best it can be. Below are a few truths about your website:

1. What You Put In, You Get Out

Everyone knows that the more effort you put into something, the greater the reward. The same goes for your website. If you're not putting in any effort and creating pages, forms, search definitions, enhancing your SEO, etc., you cannot expect to gain any leads from it. If you do not have someone that works on your website for you, make it a priority to spend a few hours each week improving your site's content.

2. Website Changes Are Not Instant

There are many factors that take place when determining a website's ranking. Search Engines such as Google needs to be able to find it, read it and then repeat the process with your website being more enhanced each time to start ranking more fairly on search results. SEO enhancements are never something that take effect right away, and can take months if not years to get your site ranking well.

3. Generating Leads is the Purpose of a Real Estate Website

Keep this in mind whenever you're adding content to your website. You need leads to build a client base, and in order to do that, you need to entice site visitors with your content.

4. You Have to Market Your Website

If you are expecting leads, make sure you are doing your part to get them. Make sure you are linking to your website on all your social media accounts, business cards and marketing materials. If you are not telling people about your website, how do you expect to get those leads? Marketing your website should be a top priority.

To view the original article, visit the Lone Wolf blogLone Wolf blog.

For More Information